The holiday season is often considered the most wonderful time of the year, but it can also be the most expensive. With the need to find the best presents at affordable prices, Google is stepping in to help alleviate some of the financial burden with its new deals hub. By simply typing in “shop deals” on Google, users will be directed to a page filled with discounted items in various categories, including electronics and apparel.
For those seeking specific items, Google offers a convenient solution. By searching for phrases like “shop headphone deals,” users will be presented with promotions for that particular product. The displayed items are sourced from a variety of sources, ranging from big box stores to luxury brands and local shops. Furthermore, Google takes into account your past browsing history while signed into your account, ensuring that promotions align with your interests. For example, if you have recently looked at a specific shirt or watch, it may appear in the “resume browsing” section alongside any current promotions.
In addition to its deals hub, Google is also challenging popular browser extensions like Honey and Capital One Shopping. Its new discount tag icon, located in the Chrome address bar, provides users with a list of coupon codes specifically for the website they are currently shopping on. This feature eliminates the need for third-party extensions and simplifies the process of finding discounts and saving money.
Moreover, Google aims to provide users with more tracking information to make informed purchasing decisions. By participating in the program, websites will display a “shopping insights” label in the address bar. Clicking on this label will reveal an item’s 90-day price history, allowing users to determine if the current price is above average or if it has recently dropped. This valuable information assists consumers in understanding if a particular item frequently goes on sale or if its sticker price has recently decreased.
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For users seeking real-time updates on product sales, Google offers push and email notifications. By clicking on the bell icon on the mobile search results page, users can opt to receive notifications when a specific product goes on sale. This feature ensures that users stay informed about the latest deals and can take advantage of discounts as soon as they become available. Additionally, users can bookmark items for later consideration if they are shopping on Chrome from their computer.
Overall, Google’s new deals hub and accompanying features are designed to make holiday shopping more affordable and convenient for users. By aggregating discounts from various sources, providing coupon codes within the Chrome browser, offering price insights, and delivering real-time notifications, Google aims to simplify the shopping experience and help users find the best deals. With the holiday season’s financial burden lifted, consumers can enjoy the joyous festivities without worrying about overspending and financial strain.
