Samsung recently announced that it has developed its own generative AI (GAI) model called Gauss, named after the famous mathematician Carl Friedrich Gauss. This new AI model is expected to power various on-device AI technologies and is anticipated to make its public debut in the coming months. The Gauss model encompasses various applications such as Samsung Gauss Language, designed for tasks like translations, summarizing documents, and even writing emails. Samsung Gauss Code serves as a coding assistant, while Samsung Gauss Image is a generative image model capable of creating images based on prompts, performing style changes, additions, and even upscaling low-resolution images.
Currently, Samsung employees are utilizing Gauss internally to enhance productivity, but the company intends to make it available to the public in the near future. It is anticipated that the Gauss model might be included in Samsung’s Galaxy S24 devices, which are set to debut early next year. By running generative AI features on-device, Samsung aims to gain a competitive edge over other AI models that rely on cloud connectivity.
In a move to ensure safe AI usage, Samsung has established an AI Red Team, focusing on AI ethics principles, potential privacy and security issues, data collection, and the model’s output. This demonstrates the company’s commitment to addressing potential risks associated with AI development and service deployment.
While Samsung is striving to carve its own path in the AI domain, it has been met with skepticism, given its history with products such as Bixby that did not gain significant traction in the market. Despite this, Samsung remains committed to developing its technology to differentiate its devices from other Android products and provide a unique selling point.
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The development of the Gauss model also raises questions from shareholders about the company’s investment in its own GAI tech, particularly when there are numerous other available options. However, Samsung’s strategic focus on developing its generative AI technology and integrating it with its devices suggests a forward-thinking approach aimed at setting itself apart in the highly competitive tech market.
In a bid to further strengthen its AI capabilities, Samsung is also working on its AI ethics framework, ensuring the responsible deployment and use of AI technology. By focusing on the principles of AI ethics, the company hopes to address customer concerns about privacy and security related to AI functionalities.
Samsung’s commitment to developing its own generative AI model is also evidenced by its decision to run the AI features on-device, enabling users to utilize the technology seamlessly without relying on cloud connectivity. This strategic move not only enhances the efficiency and convenience of the AI functionalities but also aligns with Samsung’s vision of delivering cutting-edge innovations to its users.
Despite the challenges and skepticism, Samsung persists in its mission to innovate and create distinct solutions that cater to the evolving needs of consumers. The development and integration of the Gauss model into its Galaxy S24 devices exemplify Samsung’s dedication to delivering advanced AI technologies to its customers, setting the stage for a new era of innovation and differentiation in the tech landscape.
