Just in time for the holiday season, Kim Kardashian and her SKIMS team have been hard at work preparing for the launch of their annual Holiday Shop. This year, they are getting some help from a superstar in the sports world – none other than Kansas City Chiefs’ quarterback, Patrick Mahomes, and his family.
The latest SKIMS campaign, set to drop on Thursday, features Patrick Mahomes and his wife, Brittany, along with their two adorable children; 2-year-old daughter, Sterling, and 11-month-old son, Patrick Jr. The family is lending their star power to help Kim’s brand promote their holiday collection, which includes essential winter items such as fleece.
The campaign photos showcase the Mahomes family having a great time while surrounded by teddy bears and gifts. According to Patrick, “This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment.” It’s clear that the family had a blast being a part of the SKIMS campaign and the joy shines through the photos.
The move to feature an athlete and his family in the campaign is a departure from last year when Snoop Dogg and his family were chosen to represent SKIMS for the holiday campaign. In 2022, Snoop Dogg’s holiday campaign showing three generations of the rapper’s family was a big hit. However, this year’s pivot to an athlete aligns with the recent launch of SKIMS Men’s line, which has seen success with the involvement of sports stars like Nick Bosa from soccer, basketball, and football.
The upcoming SKIMS holiday collection, with Patrick Mahomes and his family as the leading faces, aims to offer something for the whole family. The Mahomes’ involvement comes after SKIMS had success with their men’s line launch earlier this year, which featured Nick Bosa and other notable athletes. Sales for the men’s collection soared, indicating the brand’s appeal to a broader demographic.
As the holiday season approaches, fans can expect to see the Mahomes family sporting the latest SKIMS designs across various platforms. The anticipation is building, and with the strong track record SKIMS has with their previous campaigns, it’s clear that the upcoming holiday collection will be a must-have for fashion-forward families everywhere.
In summary, the collaboration between Kim Kardashian’s SKIMS brand and Patrick Mahomes and his family for the holiday campaign promises to bring a fresh, sporty, and family-oriented aesthetic to the forefront. With a blend of fashion, sports, and holiday spirit, the new SKIMS Holiday Shop will likely be a major hit.
