The Metaverse Insider recently interviewed Sam Huber, the CEO of LandVault, a company that provides end-to-end solutions for anyone looking to enter the metaverse. LandVault aims to help users generate profits by renting land, building, and monetizing virtual experiences. With over 180 employees, including game developers, designers, and builders, LandVault can bring any idea to life and monetize it.
Sam’s journey began when he was unsatisfied with the lack of tools available in the gaming industry to monetize content without interrupting the user experience with intrusive ads. He came up with a solution called Admix, which allowed game developers to sell virtual real estate for product placement, such as billboards or avatar clothing. The company, which raised $37 million in funding from venture capitalists in three years, then shifted its focus to the metaverse after Sam invested in Bitcoin in 2017.
According to Sam, the key to the success of the metaverse is the availability of high-quality content. Currently, there is a lack of engaging content that would attract users to spend more time in virtual worlds, but LandVault aims to change that by building fun, engaging, and gamified content to attract users.
LandVault is strategically positioned for a mainstream metaverse as it caters to the three essential pillars that brands or IPs entering the metaverse would require. The first pillar involves finding a location in the metaverse, which is where LandVault’s Land Conservancy comes in, offering rental plots of land to brands. The second pillar involves bringing the vision to life, which is where LandVault’s developers and designers come in. The final pillar involves the monetization of the build to turn it into a business.
LandVault has already built around 200 projects for brands, including MasterCard, Heineken, Loreal, and Standard Chartered. They have also worked with Web 3 projects, such as the Mutant Apes and World of Women. Sam believes that every business currently on the internet will require a presence in the metaverse in the next decade to stay relevant to the new audience.
In conclusion, LandVault aims to provide a one-stop-shop solution for anyone looking to enter the metaverse by bringing ideas to life and monetizing them. With the team’s expertise in building content and enabling creators to make money from it, LandVault is perfectly positioned for the metaverse’s mainstream adoption.
