Barbiecore has been dominating the fashion scene over the past year, and it seems that Greta Gerwig is leading the charge. With the release of the highly-anticipated Barbie movie in July, everyone is getting in on the action, including footwear and accessory brand Aldo. In collaboration with Mattel, Aldo has created a limited-edition collection of playful pink accessories inspired by the iconic doll’s dream closet wardrobe.
Available in select stores and online from June 29, the Aldo x Barbie collection features a range of ’90s- and Y2K-inspired footwear, bags, and jewelry. The color palette includes powder pink, bold fuschia, and iridescent rosé hues. The shoe collection offers a variety of styles, including sneakers, kitten heel mules, translucent slingbacks, four-inch stilettos, stacked heart pumps, and chunky platform sandals. One notable feature of the shoes is Aldo’s Pillow Walk insoles, which are made of dual-density cushioned foam or bouncy lightweight cushioning for ultimate comfort, regardless of the heel height.
For those who love carrying bags, the collection includes microbags adorned with allover Barbie logos, a bedazzled baguette bag, and a quilted crossbody bag with chain straps. To complete the Barbie-inspired looks, there are heart-shaped earrings, chunky silver chain pendant necklaces, and oversized gemstone rings.
This collaboration comes just in time for the release of the Barbie movie, which stars Margot Robbie as Barbie and Ryan Gosling as Ken. Set to hit theaters on July 21, the film follows Barbie as she experiences an existential crisis and leaves Barbie Land for the Real World in her pink Chevrolet Corvette convertible. Co-written by Greta Gerwig and Noah Baumbach, the romantic comedy also features a star-studded cast including Kate McKinnon, Dua Lipa, Issa Rae, Ritu Arya, Michael Cera, and Emerald Fennell as real-life Mattel dolls, with America Ferrera, Helen Mirren, and Will Ferrell portraying humans.
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Members of Aldo’s free-to-join Aldo Crew loyalty program will have the opportunity to shop the collection a day early. The program offers various perks, including 15 percent off the first purchase, and you can sign up on their website. With the collection set to launch on June 29, here are some top picks from the chic pink collaboration:
-Aldo x Barbie Mule: These stylish mules in powder pink are the perfect addition to any Barbie-inspired outfit. With the comfortable Pillow Walk insole, you’ll feel like you’re walking on air.
-Aldo x Barbie Shoulder Bag: Carry all your essentials in style with this pink shoulder bag adorned with the iconic Barbie logo. It’s the perfect accessory to complete your Barbiecore look.
-Aldo x Barbie Stiletto Heels: Take your shoe game to new heights with these stunning stiletto heels. The four-inch heel and Pillow Walk insole ensure both style and comfort.
-Aldo x Barbie Sneakers: For a more casual look, these Barbie-inspired sneakers are a must-have. They feature a chunky platform sole and a fun pink color scheme.
-Aldo x Barbie Strappy Heeled Sandals: These strappy heeled sandals will make you feel like a real-life Barbie. The bold fuschia color and comfortable insole make them a statement piece.
-Aldo x Barbie Microbag: Carry your essentials in style with this adorable microbag featuring the Barbie logo. It’s small enough to be cute but still big enough to fit all your necessities.
-Aldo x Barbie Quilted Crossbody Bag: Channel your inner fashionista with this quilted crossbody bag. The chain straps add a touch of elegance to the Barbie-inspired design.
-Aldo x Barbie Embellished Earrings: Complete your Barbie look with these stunning heart-shaped earrings. They’ll add a touch of sparkle and playfulness to any outfit.
The Aldo x Barbie collection is a celebration of all things Barbie and a perfect complement to the upcoming movie release. Whether you’re a long-time Barbie fan or just looking to add a touch of nostalgia to your wardrobe, this collection is sure to make a statement. Don’t miss out on the opportunity to shop these limited-edition pieces and embrace your inner Barbie.
