AMD CEO Lisa Su is scheduled to speak at the upcoming Code Conference, where she will discuss topics including AI, supply chains, and the PC market. This comes as Su has already proven her ability to transform the company, turning around its financial situation and expanding into new areas.
When Su assumed the role of CEO in 2014, AMD was facing significant challenges. The company was losing money, and its primary revenue source – desktop and graphics chips – was in decline. However, Su was able to navigate these obstacles and successfully guide AMD into a new era.
Under Su’s leadership, AMD experienced a remarkable turnaround in its PC products. The company regained its competitive edge and strengthened its position in the market. Additionally, Su focused on diversifying AMD’s business by entering the enterprise and semi-custom chip segments, which proved to be successful ventures.
Now, Su is focused on positioning AMD in the rapidly evolving field of AI. The company recently unveiled its Instinct MI300 family of AI chips and plans to increase sales by the end of the year. Su recognizes the significant demand for increased computing power in the AI space and believes that this is AMD’s most strategic long-term growth opportunity.
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Su’s participation in the Code Conference is highly anticipated, as she will be joining a lineup of esteemed tech and business leaders. The conference, which will take place in September at The Ritz-Carlton, Laguna Niguel in California, will provide an opportunity for Su to share insights into the future of AMD and the role of AI in the industry.
The Code Conference is hosted by notable figures in the tech and media industry, including Verge editor-in-chief Nilay Patel, Platformer founder Casey Newton, and CNBC senior media and tech correspondent Julia Boorstin. Special guest speakers, such as Code Conference co-founder Kara Swisher, will also contribute to the event.
In her upcoming conversation with Nilay Patel, Su will likely discuss the advancements and challenges AMD faces in the AI sector. The increasing demand for AI technologies has created a competitive landscape, with companies like Nvidia dominating the market. AMD aims to position itself as a strong competitor and believes that its AI chips will play a significant role in achieving this goal.
Su may also address the importance of robust supply chains in the technology industry. The COVID-19 pandemic exposed vulnerabilities in global supply chains, highlighting the need for companies to have resilient and adaptable systems. As a global chipmaker, AMD likely experienced disruptions due to supply chain challenges and may share insights into how the company is navigating this complex environment.
Furthermore, the PC market remains a crucial area of focus for AMD. Despite the rise of mobile devices, PCs continue to be an essential tool for many individuals and industries. AMD has made significant strides in this market, and Su will likely share her perspective on the future trends and opportunities within this space.
Overall, Lisa Su’s participation in the Code Conference presents an exciting opportunity for attendees to gain insights into AMD’s growth strategy and future plans. With her proven track record of success, Su’s perspectives and expertise will undoubtedly be valuable to both industry insiders and the wider tech community.
