Anheuser-Busch is currently facing public backlash and scrutiny after accusations were made by Dylan Mulvaney that the company abandoned her following the disastrous outcome of its transgender-influenced beer campaign. The company, however, is defending itself against these claims.
In response to Mulvaney’s allegations, AB released a statement on Thursday to address the situation. Mulvaney claimed that the company executives failed to support her after she was subjected to online harassment by trolls in the aftermath of the ad campaign. She expressed her disappointment, saying, “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
AB, on the other hand, maintains that it remains committed to its programs and partnerships with various communities, including the LGBTQ+ community. A spokesperson for the company stated that they prioritize the privacy and safety of their employees and partners. Moving forward, they intend to focus on what they do best – brewing great beer for everyone and participating in important moments that matter to their consumers.
Despite this response, Mulvaney’s claim that the company never reached out to her during the height of the hateful comments she received remains unaddressed. The severity of the online harassment was beyond her comprehension, yet AB seemingly failed to offer support or assistance during that time.
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The controversy surrounding the beer campaign erupted when Mulvaney posted an advertisement on her Instagram page for Bud Light. The ad featured a custom can with her face on it. This immediately sparked outrage and controversy nationwide, resulting in significant financial repercussions for the brewing manufacturer. Conservatives called for a boycott of the brand, causing the company to lose over $20 billion in market value.
Mulvaney has spoken out about the emotional toll this ordeal has taken on her. She expressed profound loneliness that she wouldn’t wish upon anyone. As of now, it appears unlikely that there will be any reconciliation between Mulvaney and Anheuser-Busch.
In conclusion, Anheuser-Busch finds itself embroiled in a public relations crisis as it faces allegations of abandoning Dylan Mulvaney following the failure of its transgender-influenced beer campaign. While the company maintains its commitment to various communities, including the LGBTQ+ community, it fails to directly address Mulvaney’s claims of lack of support during the online harassment she faced. This controversy has had significant financial consequences for the company, and Mulvaney feels deeply affected by the whole situation. The resolution to this conflict remains uncertain.
