Discover the exceptional world of 3dar, a digital production studio based in Buenos Aires that captivates audiences worldwide. Known for their unparalleled creativity and technical finesse, 3dar is redefining animation, visual effects, and storytelling. In this article, we will take you on a captivating journey into the realm of 3dar, where imagination knows no limits.
The Metaverse Insider had the privilege of interviewing German Heller, the CEO of 3dar, who provided valuable insights into their remarkable journey. Heller emphasized the studio’s commitment to innovation and creative excellence. Passionate about pushing the boundaries of animation, visual effects, and immersive storytelling, 3dar has gained widespread recognition for its breathtaking creations. Now, they are fully immersed in the worlds of virtual reality (VR) and extended reality (XR). In Part 1 of our conversation with Heller, we explore 3dar’s journey into the immersive reality space and their creative flair for content.
3dar’s fascination with VR predates the Oculus headset. Even before its appearance, the studio was already envisioning the future of VR through a short film. This dystopic, apocalyptic tale depicted robots controlled by VR game players, creating a captivating narrative fantasy. As they got their hands on the headset, 3dar quickly shifted to building a narrative experience. Their first project, “Gloomy Eyes,” used diorama models and characters to tell a compelling story. This project won numerous awards and became a reference in narrative storytelling.
As VR technology advanced, so did 3dar’s ambitions. Their next venture focused on music and offered users an inner journey through senses, visuals, and sound. This project effectively bridged the gap between storytelling and the immersive potential of the VR medium.
Today, 3dar’s exciting focus lies in a mixed reality game that combines their animation expertise with a narrative-driven gaming experience. This game invites players to share their adventures with others, creating a whimsical world where players can interact with characters. Heller expressed his excitement about shared experiences, bringing imagination and fantasy to life in animation and integrating the metaverse into the universe.
As 3dar continues its pioneering efforts in the VR and XR realm, the future appears vividly imaginative. With a combination of animation and gaming, the studio promises to weave a world that seamlessly integrates the metaverse into our universe. This integration will unlock endless possibilities for interactive storytelling and immersive experiences.
The creative process at 3dar is driven by the quest to tell compelling stories. Heller shared that no matter how innovative the technology is, if a project lacks a soul and a compelling story, it falls short for them. At 3dar, the creative process begins with a feeling or mood that sets the stage for character creation. Projects like “Papyrus” delved into deep exploration, while others aimed to invoke laughter, randomness, and joy.
The characters become the heart of each project, infusing the stories with their unique personalities. For example, a little egg, seemingly unsure of itself, inspired the team to create a short film that led to a whimsical world of adventure.
As the characters take form, 3dar seamlessly integrates them into a dynamic, immersive world. The process is organic and natural, with the characters guiding the narrative, revealing their desires and challenges. This evolutionary process adds depth and meaning to the story as the world evolves.
The team at 3dar follows an iterative approach to project development. They explore ideas and refine gameplay mechanics along the way. Their forthcoming mixed reality game exemplifies this method, with prototypes leading them down different paths. Ultimately, the introduction of a mixed reality software development kit (SDK) sparked an exciting new direction. The addition of mixed reality breathed life into the characters, fostering a delightful sense of connection between players and the virtual world.
The creative journey at 3dar is an exhilarating ride where technology and storytelling converge, giving birth to extraordinary and immersive experiences. As the studio continues to innovate and explore new possibilities, their passion for storytelling, imaginative characters, and immersive experiences shines through. Technology and soul harmoniously intertwine in the VR and XR worlds that 3dar creates, leaving a lasting mark on audiences.
This is just the beginning of 3dar’s creative odyssey. In Part 2 of our conversation, we will delve into 3dar’s mixed reality SDK and explore the future direction of the studio. Stay tuned for more exciting insights into the world of immersive storytelling and groundbreaking animation.
