Austin Butler, known for his role in the movie “Elvis,” has been announced as the new brand ambassador for YSL Beauty’s men’s fragrance, MYSLF. This collaboration marks Butler’s latest venture as a luxury brand representative, following his partnership with Cartier as a global ambassador.
MYSLF is YSL Beauty’s first woody floral fragrance since 2017. It features notes of orange blossom, absolute heart, patchouli, musky Ambrofix, and other warm wood scents. The fragrance is available as a cleansing bar priced at $35 or an eau de parfum ranging from $34 to $152. The eau de parfum comes in a refillable black lacquer glass bottle, with sizes ranging from 10 milliliters to 3.3 ounces. Additionally, there is a 150-milliliter refill option.
Butler joins an impressive lineup of YSL Beauty ambassadors, including Lil Nas X, Lenny Kravitz, Zoë Kravitz, Yasmin Finney, Lila Moss, and Troye Sivan. The brand highlights Butler’s compelling voice, which aligns with YSL Beauty’s values of embracing bold self-expression, pursuing one’s true self, and redefining beauty standards.
Expressing his honor to be part of the YSL Beauty family, Butler acknowledges the rebellious nature of Yves Saint Laurent, the brand’s founder. He describes Saint Laurent as someone who broke through labels and set an extraordinary heritage in motion.
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A cinematic campaign directed by Palme d’Or-winning director Julia Ducournau will accompany the launch of MYSLF. The campaign will be released on August 22, exclusively on YSL Beauty’s Instagram page. In addition to the campaign, New York-based photographer Gray Sorennti captured the fragrance’s print campaign. Sorennti emphasizes that masculinity, to him, is defined by confidence, subtlety, kindness, and elegance, qualities that he sees embodied in Austin Butler.
For those interested in trying MYSLF, the fragrance is available for purchase on YSL Beauty’s official website, YSLbeauty.com.
With this collaboration, Austin Butler continues to solidify his position as a prominent figure in the world of luxury brands. His role as a brand ambassador not only reflects his success in the entertainment industry but also demonstrates his appeal and influence as a cultural figure. By partnering with YSL Beauty, Butler joins a roster of diverse and talented ambassadors who embody the brand’s values and contribute to its mission of redefining beauty standards.
As the face of MYSLF, Butler will undoubtedly attract attention and inspire fans to explore the fragrance. YSL Beauty’s choice of a renowned actor like Butler serves to elevate the brand’s image and strengthen its position in the market. This collaboration further demonstrates the power of celebrity endorsements in the beauty industry and highlights the continued success of YSL Beauty as a leading luxury brand.
In conclusion, Austin Butler’s partnership with YSL Beauty as the brand ambassador for MYSLF showcases the actor’s growing influence and status within the industry. The launch of this new men’s fragrance reflects YSL Beauty’s commitment to innovation and the exploration of new scents. With the upcoming cinematic campaign and the fragrance’s availability online, consumers will have the opportunity to experience the captivating world of MYSLF and embrace their own bold self-expression.
