Barco, a tech developer, has debuted its new HDR Lightsteering cinema projector at Cannes. The company has been presenting this system to filmmakers and studio executives for over a year at a special setup in Hollywood. The technology being proposed is expected to give moviegoers a brighter, HDR image, which in turn would provide a wider creative palette for filmmakers. The tech throws more light at parts of the image that require high brightness, but not the darker areas, which Barco believes makes their system a more efficient user of light and therefore more cost-effective than proposed HDR-capable LED cinema screens.
The company has been receiving positive feedback from industry insiders, with many stating that this new technology will revolutionize the way movies are projected in theaters. The HDR Lightsteering cinema projector has the potential to deliver a sharper, more vivid image with better contrast and color accuracy, which is something that the movie industry has been trying to achieve for years.
At Cannes, Barco has showcased the system at the Cineum’s Lodge auditorium with clips from 2021’s Last Film Show, 2022’s Jacir, and 2017’s Let the Corpses Tan. The company is also demonstrating the lightsteering tech with the American Society of Cinematographer’s Standard Evaluation Material II (StEM2) project, titled The Mission, a 16-minute short film that was made to offer a consistent baseline while evaluating a myriad of different technologies and workflows used to produce and display movies and episodic series, with an eye toward maintaining the filmmakers’ intent.
Barco believes that its system will be a game-changer in the movie industry and will provide filmmakers with a new level of creative freedom. The company is set to rollout the technology in early 2024, and many in the industry are already eagerly anticipating its arrival.
The new projector will make its debut at a time when the industry is looking for new ways to draw audiences back to the cinema. The rise of streaming services has led to a decline in theater attendance, and the movie industry has been looking for ways to bring people back to the theater. Barco believes that its HDR Lightsteering cinema projector will be a major draw for moviegoers, and could help to bring people back to the cinema.
In conclusion, Barco’s new HDR Lightsteering cinema projector is set to revolutionize the way movies are projected in theaters. The technology being proposed will provide a sharper, more vivid image with better contrast and color accuracy. It also has the potential to give filmmakers a wider creative palette, which could lead to new and exciting movies being made. Barco’s system will be a major draw for moviegoers, and could help bring people back to the cinema at a time when the industry is looking for new ways to attract audiences. The company is set to rollout the technology in early 2024, and many in the industry are eagerly anticipating its arrival.
