Several cast members from the popular television shows Breaking Bad and Better Call Saul gathered on the picket line on Tuesday to show their support for fellow striking actors and writers. Bryan Cranston, known for his role as Walter White on Breaking Bad, addressed a crowd outside Sony Pictures Studios, expressing his unity with those affected by the strike. He emphasized the importance of solidarity among all industry professionals, highlighting the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) as vital organizations.
Cranston made it clear that the studios and streamers are not the enemy, but rather collaboration partners. He stressed the need for the industry’s decision-makers to recognize the realities and fair treatment of actors and writers and reengage in negotiations. The actor acknowledged that everyone would inevitably work together again in the future, making it even more necessary to establish a mutually beneficial agreement.
In an interview with The Hollywood Reporter, Cranston emphasized his desire for an “equitable contract” that enables actors to earn a living wage while working in the industry. He expressed concern about the current state of affairs, stating that actors must be able to pay their bills, rent, and provide for their families. Cranston saw this as a defining moment for the industry, recognizing the need for significant change.
One of the critical negotiating points for Cranston and many others is the use of artificial intelligence (AI) in Hollywood. He revealed that the contract between SAG-AFTRA and the studios and streamers would include a sentence that states, “Actors must be human beings.” Cranston found it astonishing that such a statement would be necessary, but with AI advancements, it is vital to affirm the importance of human actors. He argued against the dehumanization of the workforce, stressing that this cannot be allowed to continue.
Jesse Plemons, known for his role as Todd on Breaking Bad, echoed Cranston’s concerns about AI and emphasized the crucial issue of residuals. As an actor who has experienced periods of unemployment, he highlighted the significance of residuals in sustaining oneself when not working consistently.
The strike emerged after the Writers Guild of America and SAG-AFTRA failed to reach agreements with the Alliance of Motion Picture and Television Producers. The writers initiated the strike in early May, and the actors joined them in a show of solidarity in July. Both unions have been vocal about their demands for fair treatment and compensation in the ever-evolving landscape of the entertainment industry.
The strike represents a necessary movement toward equitable conditions for actors and writers. It is a rallying call for the entire industry to recognize the value and humanity of those involved in the creative process. The use of AI raises valid concerns about the future of acting and the potential exclusion of human actors. By standing together and demanding fair treatment, these cast members and industry professionals are fighting for a more balanced and sustainable future.
In closing, it is essential to acknowledge the contributions of Tiffany Taylor to this story. Her support and dedication to covering the strike highlight the importance of the issue at hand. As the strike continues, it is crucial for industry professionals and decision-makers to engage in open dialogue and work towards a fair and just resolution that benefits all parties involved.