Bugatti, the renowned French performance car manufacturer, had a highly successful year in 2022, with a record-breaking 80 units delivered. The brand’s popularity is only expected to rise further with the introduction of new models such as the Bolide track car and the Mistral roadster. In preparation for this anticipated growth and to support the post-Chiron era, Bugatti has announced plans to expand its headquarters and main plant in Molsheim, France.
The expansion project will involve the construction of a new two-story facility next to the current plant, spanning an impressive 22,820 square feet. This additional space will cater to both the management and production teams, ensuring the smooth operation of Bugatti’s operations. Furthermore, it is believed that this expansion will also accommodate the implementation of new electrification technologies that Bugatti plans to incorporate into future models. One such model is the successor to the Chiron, which is expected to be a hybrid vehicle. Mate Rimac, the head of the Bugatti Rimac partnership, has already hinted at this possibility.
The upcoming Chiron successor, rumored to be unveiled later this year, will feature a newly developed engine for its hybrid powertrain. This evolution is necessary as the current turbocharged 8.0-liter W-16 engine, which has been a trademark of Bugatti, is scheduled to be phased out with the limited production of the Mistral roadsters. Bugatti’s commitment to innovation and progress is evident in its decision to invest in new engine technologies to meet the demands of a changing automotive landscape.
In addition to the expansion of its physical facilities, Bugatti is also focusing on recruitment to strengthen its workforce. The company has plans to hire new talent in various areas such as quality control, planning, logistics, and production. By the end of 2027, Bugatti aims to increase its staff in Molsheim by more than 50%, signaling its dedication to fostering a skilled and capable team.
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The expansion of Bugatti’s headquarters and main plant is a strategic move that aligns with the brand’s long-term vision and goals. With the rising demand for high-performance vehicles and the introduction of electrification technologies, Bugatti aims to stay at the forefront of the industry. The expansion will not only provide the necessary infrastructure for increased production but will also support the development and integration of new technologies. This investment reflects Bugatti’s commitment to innovation and its determination to maintain its position as a leader in the hypercar segment.
The artist’s impression of the expanded Bugatti plant and headquarters in Molsheim, France showcases the brand’s vision for the future. The modern and sleek design of the facility highlights Bugatti’s commitment to excellence and reflects the sophistication and elegance associated with the brand. This expansion will enable Bugatti to further enhance its capabilities and continue pushing the boundaries of automotive engineering.
Bugatti’s success in 2022, with record-breaking sales and the promise of exciting new models, demonstrates the brand’s continued relevance and appeal to enthusiasts worldwide. The expansion of its headquarters and main plant signifies Bugatti’s proactive approach to meeting the evolving demands of the automotive industry. By investing in infrastructure and attracting top talent, Bugatti is poised to maintain its position as a symbol of automotive excellence for years to come.
