Calbee Inc., the largest snack food maker in Japan, has launched a new promotional campaign on the Astar Network called NFT Chips. With the purchase of a pack of Usu-Shio, Consomme-Punch, or Nori-Shio potato chips, customers can claim a free, evolving Potato NFT by participating in an origami-style game called Ori-pake. By following the folding instructions on the packaging and scanning with Calbee’s “Lbee Program” app, the NFT will evolve every time a new Ori-pake is registered after eating a bag of chips. For example, participants who register five Ori-pakes will witness their NFT become one of many characters from the “Jagaverse” virtual world. Furthermore, one hundred lucky winners who obtain a “gold character” in their Wappa wallet will receive six free bags of potato chips. Additionally, individuals with a fully evolved Potato NFT will be granted access to novel digital experiences shortly.
The collaboration between Calbee and DataGateway was essential in making the NFT Chips campaign possible on Astar. The two companies have developed the Wappa data wallet, which enables customers to own and manage their evolving NFTs. The wallet operates on the belief that user data belongs to the individuals who generate it, allowing genuine data sovereignty. Any information stored within the wallet may only be shared with individual companies anonymously and solely with the consent of the wallet owner.
Astar Network supports the NFT Chips campaign as a multichain smart contract platform. With cross-consensus messaging (XCM) and cross-virtual machine (XVM) capabilities, developers can create decentralized applications (dApps) using both EVM and WASM smart contracts while achieving true interoperability. Besides, the platform’s Build2Earn model enables developers to earn income through a dApp staking mechanism for the code and dApps they create.
Astar Network has emerged as a leader in the NFT craze that’s taking over Japan, as many of the country’s top brands are embracing the possibilities of Web3. In 2022, Astar was voted the most popular blockchain in Japan by the Japanese Blockchain Association and topped Coingecko’s list of Japan’s most popular coins. Astar partnered with 329 of Japan’s top brands last year to promote the growth of Japan’s Web3 ecosystem in a marketing campaign. Astar recently collaborated with Tokyu Railways to distribute free utility NFTs to train passengers.
The Calbee NFT Chips campaign on Astar is expected to generate significant consumer interest and further increase the popularity of NFTs in Japan. Through this partnership, Calbee and Astar aim to raise awareness and adoption of blockchain technology in Japan while offering a fun and engaging way for customers to interact with the brand.
In conclusion, the NFT Chips campaign collaboration between Calbee and Astar utilizes blockchain technology to create a fun and interactive experience for customers. The campaign is expected to increase awareness and adoption of blockchain technology and NFTs in Japan. Besides, it shows how blockchain technology and NFTs can be integrated into everyday products and experiences, providing opportunities for future innovation in various industries.
