CREAL, a pioneering force in light field micro-display technology, is on the verge of revolutionizing the augmented reality (AR) industry. Their groundbreaking AR display technology stack is set for commercial release in early 2024, following six years of dedicated development and an $18 million investment from esteemed backers like Swisscom Ventures, Verve Ventures, and DAA Capital Partners.
What sets CREAL apart from traditional displays is their light field technology, which offers a transformative experience. While existing displays can only offer flat images, CREAL’s AR light field micro-display technology stack recreates real-world depth, even when viewed through a single eye. This innovative combination of licensable hardware and software produces astonishingly realistic images with unparalleled depth and quality.
One of the key innovations that sets CREAL apart is its use of a combiner, which eliminates the need for cumbersome waveguides. CREAL’s light field display technology relies on a thin holographic film that can be applied to standard or prescription lenses. This addresses prevalent issues in AR and VR headsets, such as eye strain, fatigue, and nausea, providing users with a seamless and comfortable experience.
In addition, CREAL’s technology overcomes visual problems commonly faced by AR headsets. For instance, these headsets struggle to display close-up content due to issues like ‘vergence accommodation conflict’ and focal rivalry. CREAL’s innovation aligns with the natural ability of the human eye to focus on objects closer than 20 cm, offering users a genuine and immersive experience unlike conventional solutions.
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Headquartered in the Swiss tech innovation hub of Lausanne, CREAL boasts a team of experts who have previously worked on prestigious projects at CERN, EPFL, Intel, and Magic Leap. With consistent updates on engineering progress, CREAL has garnered significant attention and fostered anticipation among customers and stakeholders alike.
Looking ahead, CREAL envisions a future where they redefine the AR industry. With a team of 30 talented professionals worldwide, the company is at the forefront of revolutionizing augmented reality. To further propel their mission, CREAL is inviting global capital funds to participate in a new funding round, thereby ensuring they have the necessary resources to reshape the future of augmented reality.
Dr. Tomas Sluka, co-founder and CEO of CREAL, shared his perspective on the company’s achievement. He stated, “By enabling continuous focus from up-close to infinity, matching the real-world depth perceived by users, CREAL provides a natural and healthy visual experience with no significant trade-offs in image quality, computational requirements, or system architecture, unlike competing solutions.”
In an era driven by innovation, CREAL stands as a beacon of advancement, offering a transformative solution poised to reshape how we perceive and interact with augmented reality. To learn more about CREAL and its groundbreaking technology, visit their website at www.creal.com and witness the future of augmented reality today.
