Sony’s Crunchyroll is introducing an around-the-clock streaming channel that features English-dubbed programming of various anime shows. This expansion is a collaboration between Crunchyroll and GSN, or the Game Show Network, which is also owned by Sony Pictures Television. The new channel aims to attract more viewers and fend off streaming giants like Netflix.
The channel will be available to stream on third-party platforms such as Amazon Freevee, LG Channels, The Roku Channel, and VIZIO WatchFree+. This move allows Crunchyroll to reach a broader audience and tap into the growing demand for anime content. Viewers will have access to popular animated television programs like “Code Geass” and “PSYCHO–PASS,” which have a dedicated fan base.
The launch of this streaming channel aligns with Crunchyroll’s recent efforts to expand its offerings. The company recently announced its foray into online gaming, with the development of a One Punch Man game for PC and mobile. This diversification strategy allows Crunchyroll to engage with anime fans in new and exciting ways, enhancing their overall entertainment experience.
Furthermore, competition in the anime streaming space is intensifying, especially with the expansion of Netflix’s anime catalog. By offering a dedicated 24/7 channel, Crunchyroll aims to differentiate itself from its competitors and retain its dominant position in the market. The channel’s availability on popular third-party platforms also increases its accessibility and visibility among potential viewers.
To further attract viewers, Crunchyroll previously lowered its fees for its premium subscription program in select countries. This strategic move made the company’s offerings more enticing to anime fans who were hesitant to sign up for another streaming service. The effort appears to have paid off, as Crunchyroll witnessed a significant increase in paying subscribers. When Sony acquired Crunchyroll in 2021, it had approximately five million subscribers and 120 million registered users. By March 2022, the number of paying subscribers on Crunchyroll more than doubled to 10.7 million, according to Sony’s full-year 2022 fiscal report.
Unlike other niche services in the streaming market, such as Curiosity Stream and AMC’s Shudder, Crunchyroll has a dedicated and passionate fan base within the anime community. This loyal following provides the company with a unique opportunity for growth, especially as mainstream streaming services lacking a strong focus on anime continue to raise their prices. Crunchyroll’s new 24/7 channel allows it to deepen its connection with its existing fan base while also attracting new viewers who are eager to explore the world of anime.
In conclusion, Sony’s Crunchyroll is expanding its offerings by launching a 24/7 streaming channel that features English-dubbed anime shows. This collaboration with GSN and availability on third-party platforms showcases Crunchyroll’s commitment to providing a comprehensive and accessible anime streaming experience. Through these efforts, Crunchyroll aims to fend off competition from streaming giants like Netflix and continue its growth within the anime community. With a loyal fan base and a diverse range of content, Crunchyroll is well-positioned to capitalize on the increasing popularity of anime worldwide.