Mini made a big splash at the 2023 Munich auto show with the introduction of the redesigned Cooper hatch and Countryman. Both models showcase Mini’s commitment to producing electric vehicles, with the Cooper available in electric and gas-powered versions and the Countryman available in both guises.
The electric version of the Cooper features a dedicated EV platform and is built in China. However, due to the 27.5% tariff on imported vehicles, Mini does not currently plan to offer the electric Cooper in the U.S. This is disappointing news for American Mini enthusiasts, but Mini has stated that they have a plan to bring the electric Cooper and a smaller electric crossover, known as the Aceman, to the U.S. market. More details on this plan will be announced in the fourth quarter.
Michael Peyton, vice president of Mini of the Americas, expressed optimism about bringing the electric Cooper and Aceman to the U.S. market. He mentioned that Mini is exploring production options outside of China, hinting that North America could be a possibility. This would be an exciting development for American Mini fans, as it could mean more accessible pricing and reduced import tariffs.
Peyton mentioned that addressing the significant tariffs on imported vehicles and manufacturing costs is essential. Mini’s parent company, BMW Group, already operates plants in the U.S. and Mexico, which could potentially be used for Mini production. Additionally, the Inflation Reduction Act, enacted last year, provides incentives for automakers to manufacture electric vehicles in North America, including a $7,500 tax credit for buyers of locally made models. These factors make North America an attractive option for manufacturing the electric Coopers and Acemans.
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In terms of production, Mini’s U.K. plant is set to produce the yet-to-be-revealed gas-powered Cooper, which will utilize an updated version of the platform used in the outgoing hatch. This could be a temporary arrangement, allowing Mini to ramp up electric vehicle production in other locations, including North America.
While the electric Cooper may not be immediately available in the U.S., the redesigned Countryman is built in Germany and will likely arrive in the U.S. next year as a 2025 model. This is good news for U.S. customers who are looking for an electric Mini SUV option.
Overall, Mini’s presence at the 2023 Munich auto show showcased their commitment to electric vehicles and redesigning their iconic models. While there are challenges to overcome, Mini is actively working on a plan to bring their electric offerings to the U.S. market. With the potential for production outside of China, including in North America, Mini enthusiasts can look forward to exciting developments in the coming years.
