Elon Musk’s social media platform X is taking legal action against Media Matters, a media watchdog group, alleging that it has engaged in a smear campaign against Musk and his company. The billionaire announced his plans to sue Media Matters in response to a story that suggested pro-Nazi advertisements were being displayed alongside organic user content, a claim that Musk vehemently denies.
According to a lawsuit obtained by TMZ, Media Matters is accused by X of “knowingly and maliciously manufacturing” side-by-side images depicting advertisements next to neo-Nazi and white nationalist posts on the X app, formerly known as Twitter. X claims that this portrayal is false and that Media Matters is driving advertisers away from the platform by presenting the images as something that the typical X user might encounter, which Musk vehemently denies.
Additionally, X alleges that Media Matters has manipulated the X algorithm to create situations in which paid posts from major corporations appear next to racist and incendiary content. The lawsuit states that this is part of a wider smear campaign against Musk and X, with the ultimate goal of driving advertisers away from the platform in order to destroy Musk’s company.
In response, Media Matters president Angelo Carusone stands behind the organization’s reporting and views the lawsuit as a frivolous attempt to silence X’s critics. Carusone asserts that Media Matters looks forward to winning the case in court.
The legal battle between X and Media Matters has raised concerns about the impact on advertisers and the platform’s reputation. Musk’s plans to file a “thermonuclear” lawsuit against Media Matters reflect the severity of the situation, and the dispute is expected to have far-reaching implications for both parties.
As the legal battle unfolds, the media and tech industries are closely following the developments, eager to witness the outcome of this highly publicized dispute. Stay tuned for more updates as the case progresses.