Etihad Airways, the national carrier of the United Arab Emirates, is set to revolutionize the world of loyalty programs by combining digital collectibles with real-world experiences. The airline’s Web3 loyalty program, called ‘Horizon Club,’ will launch in September and offer a range of exciting perks for travelers.
One of the major highlights of Horizon Club is the integration of Etihad Airways’ existing EY-ZERO1 NFT collection with limited-edition Polygon assets. By owning these NFTs, travelers will gain access to exclusive benefits such as complimentary access to Abu Dhabi International Airport lounges, priority check-ins, a 25% increase in Etihad Guest Miles, and artworks featuring the famous ‘Boeing 787 Dreamliner’ aircraft.
The NFTs, named ‘Eithad: Mission Impossible,’ are designed with a Mission Impossible theme to align with the film’s promotional tour. Although the loyalty program is set to launch next month, 300 of these non-fungible tokens have already been minted and are ready to be acquired by eager collectors.
Etihad Airways has partnered with Arcube, a pioneering firm in real-world asset tokenization, and Crossmint, an infrastructure company specializing in seamless transactions in both fiat and cryptocurrencies. This strategic collaboration allows for efficient and secure transactions within the loyalty program, expanding the possibilities of tokenization in the travel industry.
Since its inception in July 2022, Etihad’s EY-ZERO1 assets have offered holders exclusive privileges, such as a prestigious Etihad Silver Tier status and premium access to events like the Yas Marina Circuit Formula 1 race. Existing holders of EY-ZERO1 NFTs can purchase an ‘Eithad: Mission Impossible’ asset for $299 (~0.16 ETH) each, while new holders will need to pay $349 (~0.188 ETH).
The introduction of Web3 loyalty programs and blockchain-based reward solutions is shaping the future of the aviation industry. Etihad Airways is at the forefront of this transformation, pioneering the use of digital collectibles to enhance the travel experience for its customers. By leveraging NFTs, the airline is creating unique opportunities for engagement, loyalty, and personalization.
The Horizon Club program is an innovative step towards building a stronger connection between airlines and their customers, offering a more immersive and rewarding travel experience. By embracing blockchain technology and digital assets, Etihad Airways is setting a new standard for loyalty programs within the aviation industry.
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In conclusion, Etihad Airways is breaking new ground with its Horizon Club loyalty program, integrating NFTs and real-world experiences to offer travelers a unique and rewarding journey. Through its collaboration with Arcube and Crossmint, the airline is pioneering the use of blockchain technology in the travel industry, setting a precedent for other airlines to follow. With the launch of Horizon Club, Etihad Airways is ready to provide an elevated travel experience that combines the world of digital collectibles with the joy of exploration.
