In a recent earnings call, Amazon CEO, Andy Jassy, highlighted the company’s dedication to generative artificial intelligence (AI). Jassy emphasized that every division within Amazon is working on various generative AI projects aimed at enhancing customer experiences.
Jassy explained, “Inside Amazon, every one of our teams is working on building generative AI applications that reinvent and enhance their customers’ experience.” He went on to mention that while Amazon will develop some of these applications internally, the majority will be built by other companies. Jassy expressed optimism that most generative AI applications will be built on Amazon Web Services (AWS) because the core of AI lies in data. He stated, “People want to bring generative AI models to the data, not the other way around.”
To support these ventures, AWS offers services and infrastructure designed to assist customers in developing generative AI. For instance, the AWS CodeWhisperer system provides snippets of code that can be directly used in a code editor, streamlining the coding process.
Regarding the integration of generative AI into consumer-facing products and services, Jassy remained tight-lipped but emphasized its significance for all aspects of the company. He stated, “The projects range from things that help us be more cost-effective and streamlined in how we run operations in various businesses to the absolute heart of every customer experience in which we offer.”
Jassy further clarified that generative AI is integral to Amazon’s stores business, AWS business, advertising business, all devices, and entertainment businesses. He hinted at upcoming developments in the use of generative AI for Amazon’s voice assistant, Alexa, and suggested that the technology will be a significant investment and focus for the company moving forward.
Amazon’s consumer-focused generative AI efforts may become more apparent when the company reveals its latest devices on September 20th. As Amazon is expected to showcase a range of Alexa-powered products, it is plausible to anticipate advancements in generative AI chatbots appearing on Amazon’s storefront.
Overall, Amazon is dedicating considerable resources and attention to generative AI technology. With a focus on improving customer experiences and streamlining operations, the company is leveraging the power of data and partnering with external companies to develop generative AI applications. As Amazon continues to explore the potential of generative AI, new advancements may soon be revealed, ensuring the technology remains at the forefront of the company’s strategies and investments.