AMC Plus and Warner Bros. Discovery’s streaming service Max have announced a temporary partnership that will bring a selection of AMC Plus shows to Max for two months, from September 1st to October 31st. This initiative aims to benefit both services, as AMC Plus looks to increase its viewership and Max seeks to add more content to its platform during a time of production strikes and challenges in the cable space.
According to Dan McDermott, President of Entertainment and AMC Studios for AMC Networks, the promotional arrangement with Warner Bros. Discovery is an excellent opportunity to showcase some of AMC Plus’ most popular and critically acclaimed programming to millions of Max subscribers in the US. The collaboration will create a branded “AMC+ Picks on Max” section where users can access the featured AMC Plus series.
One significant aspect of this partnership is that the AMC Plus shows on Max will be ad-free, regardless of whether users are subscribed to the ad-free or ad-lite versions of Max. This offers a seamless viewing experience for subscribers and allows them to fully enjoy their favorite AMC Plus content without interruptions.
While the list of shows announced so far for the promotion includes series like “Fear the Walking Dead” and the first season of “Dark Winds,” it is uncertain if these are the only shows coming to Max. The absence of shows such as “Kevin Can F*** Himself” raises questions about whether more AMC Plus content will be added to Max during this collaboration.
AMC Plus has streaming rights to several high-profile, award-winning shows such as “The Walking Dead,” “Mad Men,” and “Hell on Wheels.” Additionally, the service offers original shows, while its parent company, AMC Networks, owns multiple legacy cable channels like BBC America and IFC, as well as the horror streaming service Shudder. Despite having a strong lineup, AMC Plus is looking for opportunities to expand its reach through partnerships with platforms like Max.
In October, AMC will launch an ad-supported tier, which further indicates its commitment to reaching a wider audience and monetizing its content. The company has also forged other partnerships, such as being featured on The Roku Channel as a paid add-on and being available as a subscription channel on Amazon Prime Video and Apple TV.
The partnership with Max comes at a crucial time for AMC Plus. By featuring some of its best shows on Max, a platform with nearly 100 million subscribers, AMC Plus has the opportunity to increase its viewership and attract new subscribers. The success of this collaboration will determine whether it serves as a stepping stone for AMC Plus to expand its subscriber base and solidify its position in the streaming landscape.
In conclusion, the temporary partnership between AMC Plus and Max offers a win-win situation for both streaming services. Max gains additional content to enhance its platform, while AMC Plus reaches a wider audience through a reputable streaming service with a large subscriber base. This collaboration presents an exciting opportunity for viewers to enjoy AMC Plus shows without ads and for both companies to leverage their strengths in the highly competitive streaming market.
