New York-based host agency Fora has announced the launch of Fora X, a new boutique luxury agency that caters to its highest earners. This exclusive platform will provide top advisors with additional support and resources to further grow their businesses. Fora X aims to create a community-driven space for entrepreneurs who are dedicated to building serious businesses and fostering growth among the next generation of travel advisors.
Henley Vazquez, Co-Founder of Fora, stated that Fora X is not for everyone and that the inaugural class will consist of top advisors who have demonstrated their commitment to the industry and have achieved significant success. These advisors will also play a crucial role in leading a mentorship program aimed at nurturing the next generation of travel advisors. In addition to the mentorship program, each member of Fora X will have the opportunity to engage in ongoing business development sessions with Fora leadership to elevate their brand and expertise.
For advisors who are not currently part of Fora, there will be an online application process to join Fora X. The application will require a sales history, client reviews, and supplier recommendations, ensuring that only the most qualified and experienced advisors are accepted into the program.
Since its inception, Fora has focused on bringing new advisors into the industry and providing them with the necessary training and support to succeed in their businesses. The growth of Fora’s community and the success of its advisors have led to the launch of Fora X as a space dedicated to serving the top end of the market. Vazquez sees this launch as a celebration of Fora’s advisors and the progress they have made together.
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Members of Fora X will receive comprehensive coaching and support to help them continue growing their businesses. This includes assistance with marketing and financial management, as well as access to Fora’s tech-focused platform. Key tools such as the Vault, a secure payment card storage solution, and Fora’s integrated booking platform will be available to Fora X members. Additionally, Fora X advisors will have exclusive access to familiarization trips (FAMs) and industry conferences, as well as a private communication channel to connect with other Fora X members. The program also emphasizes giving back to the larger network through the mentorship program, allowing Fora X advisors to share their expertise and knowledge with other advisors.
Two success stories from Fora’s network, Nancy Deane and Judy Tudor, have joined Fora X. Both advisors entered the travel advisor industry less than two years ago and have achieved remarkable success with agency sales that rival traditional industry standards. Deane leveraged her marketing and editorial experience to transition into her new career at Fora, aligning her passions with her work. Tudor, a full-time wheelchair user, decided to pursue a second career as a travel advisor after working in the child welfare system for 30 years. Fora encouraged and supported Tudor in specializing in planning inclusive and accessible travel.
The inaugural class of Fora X is set to begin their programming in January 2024. This first batch of members will be equipped with the necessary tools, resources, and mentorship to take their businesses to new heights in the luxury travel industry.
In conclusion, Fora’s launch of Fora X represents a significant step in the company’s journey to cater to the highest earners in the industry. By providing top advisors with additional support, resources, and a community-driven environment, Fora aims to further elevate the business and professional growth of its members. With a focus on mentorship, coaching, and access to exclusive tools, Fora X is poised to become a benchmark for luxury travel advisors looking to take their businesses to the next level.
