Iconic TV shows throughout the years have had an immense influence on style and fashion trends in ways that we may not always realize. From the black capri pants worn by Mary Tyler Moore to the waist-cinching corsets that have spiked in popularity due to the hit show Bridgerton, television has played a major role in shaping how we dress. Hal Rubenstein’s new book, Dressing the Part: Television’s Most Stylish Shows, delves into the costume design of 50 high-profile TV series, exploring how these shows have had a lasting impact on fashion.
The idea for the book came after Harper initially wanted to do a book on the costume design of Bridgerton. Rubenstein, however, felt that the cultural impact of the show hadn’t fully materialized at that time. He began researching and found that there wasn’t a book that fully explored the influence of TV costume design. This led to the creation of Dressing the Part, a comprehensive look at how TV shows have shaped fashion trends over the past 70-plus years.
The book explores different themes within TV shows, from period dramas like Mad Men and Brideshead Revisited to those that emphasize female independence, including The Mary Tyler Moore Show, Scandal, and Ally McBeal. A chapter is dedicated to the fashion excess of the 1980s, with shows like Dynasty taking center stage. Each entry offers behind-the-scenes details and insight into how the style of the show has influenced the collective American psyche.
One of the most interesting aspects of Rubenstein’s book is his interviews with renowned costume designers who have left an indelible mark on the TV industry. Emmy-winning costume designer Donna Zakowska discusses her love of color, and how it is reflected in The Marvelous Mrs. Maisel, while Scandal’s Lyn Paolo talks about the enduring popularity of particular outfits worn by Kerry Washington. The book also features a discussion with Bob Mackie, known for his work on The Carol Burnett Show and The Sonny and Cher Comedy Hour.
Rubenstein’s own career as a fashion journalist and author has given him a unique perspective when it comes to TV clothes. His grandmother, a seamstress in New York City’s Garment District, and his early memories of coveting suits similar to those worn by Dick Van Dyke on television, have lent him an understanding of the powerful influence of TV on fashion. He particularly points to Lucille Ball as an early style influencer, who revolutionized the way American housewives dressed by wearing pants on television.
The book also brings to light fascinating and little-known anecdotes about iconic TV costumes. For instance, Rubenstein highlights how Lucille Ball’s public display of maternity wear on I Love Lucy is now considered remarkable and influential, despite being unheard of at the time. Iconic TV shows like The Carol Burnett Show and The Sonny and Cher Comedy Hour are also explored in depth, shedding light on the immense contributions of behind-the-scenes costume designers.
Dressing the Part pays tribute to a costume-design industry that has often been admired but has remained in the shadows. Rubenstein’s meticulous research and in-depth interviews with prominent costume designers result in a compelling and enjoyable read that uncovers the far-reaching impact of TV shows on fashion. Ultimately, the book serves not only as a celebration of television’s most stylish shows but also a testament to the enduring impact they have had on the world of fashion.
