LoveShackFancy has teamed up with Gap for a stunning collaboration that brings a flower-powered makeover to the iconic denim brand. The highly-anticipated collection was launched with the help of Ciara, who stars in the campaign alongside her children, Future Zahir and Sienna Princess.
The launch party for the Gap x LoveShackFancy collaboration took place at Harriet’s, a chic rooftop restaurant at 1 Hotel West Hollywood. Attendees included Gap CEO and Global President Mark Breitbard, actress Saniyya Sidney from “King Richard,” “Bel-Air” star Akira Akbar, model Gigi Gorgeous, and many others.
The 76-piece capsule collection offers a wide range of clothing and accessories for the whole family. Priced from $13 to $248, the collection features Gap’s signature cotton basics, denim dresses and jackets, khaki pants, jeans, baseball caps, tote bags, and more adorned with LoveShackFancy’s floral prints, romantic ruffles, and tiered silhouettes. Standout pieces include a ruffle-shouldered trench coat, logo hoodies in dainty blue, pink, and cream florals, denim corset tops and midi dresses, chambray maxi dresses, and rosette pins. The collection caters to women, men, kids, and babies, with additional offerings such as organic cotton baby blankets, stuffed bears, onesies, denim skirtalls, eyelet dresses, and matching sweats sets.
What makes this collaboration even more special is the full-circle moment for Ciara. The R&B singer revealed that her son Future Zahir shot a back-to-school ad for Gap when he was just 3 years old. Ciara had always hoped that her daughter would have the opportunity to do a campaign with Gap as well. Her wish came true when she received a phone call from Gap asking her to be the face of the collaboration just a week after discussing her hopes and dreams for her daughter’s career.
Ciara herself made a stunning appearance at the launch party, wearing a custom head-to-toe denim floral look designed by Kwame Adusei and styled by Deonte Nash. Her outfit featured an oversized dress with cargo pockets and zippers down the sleeves, paired with slouchy over-the-knee boots.
The Gap x LoveShackFancy collection is now available at select LoveShackFancy and Gap stores, as well as online at Gap.com and LoveShackFancy.com. Customers can explore the wide range of clothing and accessories and embrace the flower-powered aesthetic that LoveShackFancy brings to Gap’s iconic denim brand.
This collaboration is a perfect blend of Gap’s classic and timeless denim with LoveShackFancy’s feminine and whimsical style. It offers customers the opportunity to express their individuality and embrace the beauty of floral prints and romantic ruffles. Whether you’re looking for a casual denim dress, a statement jacket, or an adorable outfit for your little ones, the Gap x LoveShackFancy collection has something for everyone.
The partnership between Gap and LoveShackFancy showcases the power of collaboration in the fashion industry. By combining their unique styles and aesthetics, the two brands have created a collection that resonates with customers and captures the essence of summer and romance.
If you’re looking to add a touch of flower power and romance to your wardrobe this season, don’t miss out on the Gap x LoveShackFancy collection. Head to your nearest Gap store or visit their website to explore the range of clothing and accessories for the whole family. Embrace the beauty of floral prints, ruffles, and tiered silhouettes, and step into summer with style and grace.