YouTube creators Rhett McLaughlin and Link Neal, along with their studio Mythical Entertainment, have recently signed with WME. Rhett & Link, as they are commonly known, host the popular YouTube show Good Mythical Morning, which is now in its 11th year. The show has gained immense popularity, boasting over 18 million subscribers on YouTube and winning show of the year at the Streamy Awards in both 2019 and 2022.
Good Mythical Morning is a comedy show that features the dynamic duo and often includes a celebrity guest. The hosts and their guests engage in various challenges, creating entertaining and humorous content for their audience. Notable guests who have appeared on the show include Daniel Radcliffe, Bill Hader, Seth Green, and many more.
Mythical Entertainment is not just limited to their YouTube channel. The Los Angeles-based company encompasses various other platforms such as podcasts, producing content spanning a broad range of topics and formats. With a staff of 90, Mythical Entertainment has built a robust team to support their extensive media endeavors.
One unique aspect of Mythical Entertainment is their commitment to investing in other creators looking to build media companies. The company has allocated a substantial $5 million fund for this purpose. They have already invested in creators such as Jarvis Johnson and Daniel Thrasher, recognizing the potential for growth in these individuals and wanting to support their entrepreneurial endeavors.
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In 2019, Mythical Entertainment made a notable acquisition of the Smosh comedy brand. However, they later sold it back to its founders in 2023 while retaining a minority stake in the company. This strategic move allowed Mythical Entertainment to maximize their investment and gain a return on their initial investment.
Beyond their digital content, Mythical Entertainment has expanded into other avenues. They have successfully published two books, organized several live events, established an ecommerce business selling apparel and grooming products, developed a tabletop game, and even created a subscription fan club called the Mythical Society. These diversifications have allowed the company to tap into different revenue streams and engage with their audience in unique ways.
The partnership with WME is a significant milestone for Rhett & Link and Mythical Entertainment. WME, a prominent talent agency in the entertainment industry, will undoubtedly bring valuable resources and opportunities to the table. This partnership will likely propel Rhett & Link’s career to new heights and provide Mythical Entertainment with the backing and support needed for continued success.
Overall, Rhett & Link’s Good Mythical Morning and Mythical Entertainment as a whole have made a tremendous impact in the digital entertainment space. Their ability to consistently create engaging and entertaining content has garnered them a massive following and prestigious awards. With their recent signing with WME and their investment in other creators, Rhett & Link and Mythical Entertainment are poised to continue their trajectory of success and further solidify their position as influential figures in the industry.
