Google is giving a fresh look to its Android robot logo and wordmark, according to a report by 9to5Google. The changes have already been spotted in various marketing materials, indicating that the new design is rolling out.
One of the most noticeable changes is the redesign of the Android robot head. The 3D version of the head is now being used in official Google marketing materials, as seen in the Google I/O 2023 keynote. Instead of sticking to the standard Android green, Google is experimenting with different colors and textures for the 3D robot heads. 9to5Google provides a gallery of examples, including the 3D robot heads showcased at CES and in Google ads.
The Android wordmark is also getting a makeover. The biggest change is the addition of a capital “A” at the beginning of the wordmark. This new lettering can be seen in an Android ad spotted by 9to5Google.
Google has confirmed that it is implementing these changes. In a statement to 9to5Google, the company said, “We’re showcasing some elements of our new brand identity on various surfaces, including our CES booth from earlier this year and other campaign materials like digital and banner ads. We’ll have more to share in the coming months.” This suggests that we can expect to see more of the new design alongside the official release of Android 14.
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When asked for more details about the company’s plans, spokesperson Kaori Miyake provided the same statement.
Google’s decision to refresh the Android logo and wordmark reflects the company’s ongoing efforts to evolve its brand identity. With new design elements, Google is likely aiming to create a more modern and visually appealing representation of the Android brand.
It’s worth noting that the Android logo and wordmark are iconic symbols that have become synonymous with Google’s mobile operating system. By updating these elements, Google can effectively communicate its commitment to innovation and staying current with changing design trends.
The use of 3D robot heads in marketing materials adds a sense of depth and realism to the Android brand. By introducing different colors and textures, Google is showing its flexibility and willingness to experiment with the visual representation of Android.
The new capital “A” in the wordmark brings a sense of prominence and importance to the Android name. It highlights the significance of the Android platform within Google’s ecosystem and signifies a new chapter for the brand.
As Google mentioned, more details about the refreshed brand identity will likely be revealed in the coming months. Android enthusiasts and users can look forward to seeing how these changes will be implemented across various platforms and products.
Overall, the redesigned Android robot logo and wordmark demonstrate Google’s commitment to keeping the Android brand fresh and relevant. These updates not only enhance the visual appeal of the brand but also symbolize Google’s dedication to ongoing innovation and evolution.
