Google’s AI-powered Search Generative Experience (SGE) has ushered in a range of new shopping features designed to assist users in the discovery of niche and unique products for themselves or for others. These enhancements include the use of AI to generate gift ideas or fashion items that users can then shop for. Furthermore, Google has announced the expansion of its virtual try-on feature to include men ahead of the upcoming holiday season.
Users in the United States who have opted into SGE through Search Labs will now be presented with suggested subcategories when searching for gift ideas. These subcategories, which aim to help users explore and discover new and unique gift options, will contain links to helpful content to learn more about a particular product or gift category. For instance, a search for “great gifts for home cooks” will yield exploratory subcategories such as specialty tools, artisanal ingredients, culinary subscriptions, and cookery classes. By tapping on these subcategories, users can browse shoppable gift options and select a product to purchase. This functionality provides a creative and thoughtful way for users to explore and purchase gifts for individuals with specific hobbies or interests that may be unfamiliar to them.
Recognizing that users may have a specific image in mind when shopping for apparel, Google is introducing a new capability within SGE to address this issue. Through this upcoming feature, users will have the ability to generate photorealistic images using a text description of the apparel they desire. For example, a user seeking a “colorful, patterned puffer jacket” can refine prompts to ensure the generated images match their exact requirements. These images can then be used to find similar-looking real products for purchase online. The capabilities provided by this new feature will not only save time but also eliminate the need for users to manually search different clothing websites to find the perfect item they have been envisioning.
In addition to these updates, Google has also expanded its AI-powered virtual try-on tool to include men’s tops from a wide range of popular brands such as Abercrombie, Banana Republic, JCrew, and Under Armour. This enhancement, available on the Google app and mobile browsers in the United States, allows users to visualize how a shirt or sweater will look on 40 models with varying skin tones, body shapes, sizes, and heights. The feature is expected to arrive on desktop in the near future, offering users an immersive and interactive experience when shopping for men’s apparel.
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These exciting updates underscore Google’s commitment to leveraging advanced technologies to enhance the overall shopping experience for its users. By harnessing the capabilities of AI, Google aims to streamline the process of discovering and purchasing unique and personalized products, thereby providing a more innovative and personalized shopping experience for its users. As these updates continue to roll out, users can look forward to a more intuitive and seamless shopping experience, particularly during the upcoming holiday season.
