Reece Feldman has had a whirlwind journey to becoming Hollywood’s go-to TikTok consultant. The 25-year-old creator behind the popular @guywithamoviecamera account, which boasts over 2 million followers, broke a few rules to kickstart his career in the entertainment industry. He began working on reality shows in 2020 and eventually landed a gig as a production assistant on the fourth season of The Marvelous Mrs. Maisel. It was there that he began posting behind-the-scenes videos of his life on set, a move that he now admits was definitely not allowed.
Feldman took a calculated risk in creating these behind-the-scenes videos, fully aware that he could have faced severe consequences. However, the risk paid off when Prime Video reached out to him after one of his videos garnered millions of views. This led to a partnership with Prime Video, and soon after, other studios and streamers in town began hiring him as the Gen Z authority on entertainment. His content creation now includes red carpets, press junkets, and behind-the-scenes videos on various sets. He even collaborates with A-list celebrities to partake in viral trends and comedic skits.
One of the highlights of Feldman’s career was when he created content for Christopher Nolan’s film, Oppenheimer, and his video showcasing the film’s 11-mile-long 70mm print raked in over 10 million views. Additionally, his videos with the Scream 6 cast, particularly with star Jenna Ortega, reached over 27 million views. He has also created content for major film projects such as Barbie, Indiana Jones and the Dial of Destiny, Fast X, as well as events like Cannes, the Golden Globes, and the Oscars.
Feldman is thrilled by the response to his viral TikToks, as it has helped studios connect with a Gen Z audience. He expresses his happiness when comments question how the content came to be, as it validates his unique approach to marketing studio films and TV shows.
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With formal contracts from Paramount and Prime to create content for their entire slates, along with other studios reaching out for one-off partnerships, Feldman’s career has soared. He notes that he is no longer living paycheck to paycheck, signifying the success he has achieved.
When it comes to content creation, Feldman views it as a collaborative process. However, he acknowledges that marketing teams he works with may not fully comprehend internet humor. Despite the challenges, his content is translating well and resonating with audiences, leading to an increase in views.
In recent months, Feldman paused his studio partnerships in solidarity with the SAG-AFTRA strike. He joined the picket line in New York City on a weekly basis and shifted his focus to creating fashion content. Despite this, he is confident that studios will not hold a grudge, as they understand the importance of supporting the strike and the creators who participate in it. His dedication to the strike demonstrates his commitment to industry standards and values, and he believes that studios will respect this.
Looking ahead, Feldman has aspirations of becoming a writer and director, with a particular interest in horror and comedy. He aims to make the most of his access to sets, using every opportunity to learn and grow. Despite his personal preferences, Feldman prioritizes helping movies and shows find success and connect with their audiences.
Feldman’s journey from a rule-breaking production assistant to a highly sought-after TikTok consultant demonstrates his determination and unique approach to content creation. His ability to bridge the gap between traditional entertainment and Gen Z audiences has solidified his position as a valuable asset to Hollywood studios and streamers. As he continues to pave his path in the entertainment industry, it is clear that Reece Feldman’s influence will only continue to grow.
