Infiniti, the premium brand under Nissan, has experienced a decline in sales over the past few years. However, the automaker is planning to make a comeback with a new model offensive in the coming years. In a recent event held in Tokyo, Infiniti announced its plans to introduce four new models, three of which will be completely new product lines.
One of the upcoming models is a redesigned version of the Q80. This redesign aims to enhance the appeal and performance of the luxury sedan. Additionally, Infiniti plans to introduce a coupe-like crossover called the QX65. This new addition to the lineup will combine the practicality of a crossover with the sporty aesthetic of a coupe. In addition to these gasoline-powered models, Infiniti also announced the upcoming launch of an electric hatch and an electric crossover, demonstrating the brand’s commitment to sustainable mobility.
The first model to hit the market will be the redesigned QX80. This full-size SUV was previewed by the QX Monograph concept back in August and is set to arrive in showrooms next year. The QX80 is expected to offer a luxurious and comfortable driving experience, with advanced technologies and a refined interior.
Following the QX80, the QX65 is likely to be the next model to be introduced. This mid-size crossover will feature coupe-like styling, similar to the QX50 and QX55 models, which offer a blend of practicality and sporty design. By expanding its crossover lineup, Infiniti is aiming to cater to a wider range of customer preferences and needs.
In addition to these gasoline-powered models, Infiniti is also making significant strides in the electric vehicle (EV) segment. The brand plans to launch an electric hatch, which was previewed by the Vision Qe concept. According to information shared during a dealer meeting, the electric hatch is set to go on sale in 2026. Furthermore, Infiniti plans to introduce an electric crossover, previewed by the Vision QXe concept, in 2027. Both EVs were confirmed for production at Nissan’s plant in Canton, Mississippi, and are expected to play a crucial role in Infiniti’s strategy to embrace electrification.
The lack of new product offerings in recent years has impacted Infiniti’s sales, especially at a time when luxury vehicle sales are thriving. In 2022, Infiniti’s U.S. sales dropped to its lowest level since 1992, reaching only 46,619 units. However, with the introduction of these new models, Infiniti aims to reverse this downward trend and achieve a target of 100,000 annual sales by the end of the decade. By combining new models with a more modern retail design, the automaker hopes to reinvigorate the brand and attract more customers.
Jose Roman, Infiniti’s global chief, expressed optimism about the brand’s future, stating, “Today is a pivotal moment for Infiniti as we announce four stunning new models are on the way. These additions will reinvigorate Infiniti and pave the way to achieving our long-term plan.” This statement reflects the brand’s commitment to revitalizing its lineup and positioning itself for growth in the highly competitive luxury vehicle market.
In conclusion, Infiniti has revealed its plans to introduce four new models in the coming years. These models, including a redesigned Q80, a coupe-like crossover called the QX65, and two electric vehicles, demonstrate Infiniti’s determination to regain its position in the market. With these new offerings, the brand hopes to revitalize its sales and establish a strong presence in the luxury vehicle segment.
