Infiniti, the luxury automaker, has recently provided a sneak peek at their upcoming concept, the Vision Qe, which is set to preview their first electric vehicle (EV) that will be released in the coming years. A single teaser photo, unveiled last Thursday, suggests that the concept will take the form of a sleek hatchback.
This highly anticipated concept will be officially unveiled by Infiniti on October 24th. Alongside the reveal, the automaker intends to announce several other new products, including the possibility of a redesigned QX80 and a coupe-like version of the QX60. These additions to Infiniti’s lineup are expected to further solidify the brand’s position in the luxury automotive market.
According to information shared at a dealer meet last summer, Infiniti’s first EV is not expected to go on sale until 2026. Reportedly designed to fill the void left by the Q70 sedan, the EV is said to take inspiration from the iconic Tesla Model S. This design direction is somewhat supported by the teaser photo released by Infiniti. Additionally, it has been revealed that a crossover EV is planned for release in 2027. Both of these EVs were teased in 2021 and are set to be manufactured at Nissan’s plant in Canton, Mississippi.
Infiniti’s journey towards producing an EV began back in 2009 when they first made promises of an electric luxury vehicle. In 2012, the brand introduced the LE concept, a compact sedan based on the platform of the original Nissan Leaf, as a preview of their EV plans. However, Infiniti later decided to abandon the LE concept and opted to develop extended-range EVs instead. It is only recently that Infiniti has made a renewed commitment to conventional battery-electric EVs.
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The delay in delivering their EV lineup, combined with a lack of new product launches, has had a negative impact on Infiniti’s sales. In 2022, the brand’s sales in the United States fell to their lowest point since 1992, reaching just 46,619 units. These challenging circumstances further emphasize the importance of Infiniti’s upcoming EV offerings as they aim to turn the tide and achieve the ambitious target of 100,000 annual sales later in the decade.
To realize this target and regain their competitive edge, Infiniti has formulated a two-pronged strategy. Firstly, they plan to revitalize their product lineup by introducing exciting new models, including the anticipated EVs. Secondly, Infiniti aims to modernize its retail outlets to provide a more contemporary and appealing customer experience. These strategic measures, combined with the brand’s longstanding reputation for luxury and performance, form the basis of Infiniti’s efforts to regain market share and reestablish themselves as a leading player in the luxury automotive sector.
In conclusion, Infiniti’s concept vehicle, the Vision Qe, offers a glimpse into the brand’s future as it gears up to release its first EVs in the coming years. With multiple new products on the horizon, Infiniti aims to refresh its lineup and redefine its presence in the luxury automotive market. By combining cutting-edge design and technology, Infiniti strives to recapture the interest of consumers and reestablish itself as a top contender in the industry. The unveiling of the Vision Qe concept on October 24th is highly anticipated, as it marks an important step forward for Infiniti in their electrified future.
