Internova Travel Group has unveiled its new eco-luxe sustainability initiative called Internova Green Circle. The program was announced at the Elevate 2023 Conference, hosted by Global Travel Collection, at the newly opened Virgin Hotels in New York City. The conference brought together 400 high-service premium and luxury travel advisors with 280 partners to discuss the latest trends and innovations in the industry.
Green Circle aims to promote sustainability by encouraging collaboration among travel advisors, customers, suppliers, and employees to reduce the strain on the planet’s finite resources and contribute to local communities and cultures. The name “Green” symbolizes nature, growth, renewal, and harmony, while “Circle” represents the earth, environmental stewardship, and responsible sourcing. Internova plans to contribute to conservation projects, minimize carbon footprints, and promote a holistic approach to sustainability through all its brands and divisions.
This new initiative builds upon Internova’s existing efforts in sustainability. Starting in 2024, a portion of the sales proceeds from Internova’s programs booked by its advisors will be allocated towards supporting verified carbon sequestration programs worldwide. Carbon sequestration is a method of reducing carbon dioxide in the atmosphere to combat climate change.
Global Travel Collection, the parent company of Internova, represents travel agencies and advisors globally that cater to luxury leisure, entertainment, production, and corporate clients. Some of the renowned travel brands under Global Travel Collection include Protravel International, Tzell Travel Group, Colletts Travel, Andrew Harper, In the Know Experiences, All Star Travel Group, and R. Crusoe & Son. Advisors associated with these brands gain access to Internova’s programs, which offer bonus services and experiences such as Internova Select Hotels & Resorts, Internova Curated Hotels & Resorts, Internova Select In-Country Partners, Internova Worldwide Hotel Program, Bonotel Exclusive Travel, Distinctive Voyages, Roadtrips sports travel, and Altour Air, a private jet service provider.
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Internova’s brands encompass a network of more than 100,000 travel advisors spread across over 6,000 company-owned and affiliated locations primarily in the United States, Canada, and the U.K., with a presence in over 80 countries. With its extensive reach and influence, Internova has the capacity to drive a more equitable and sustainable future for its advisors, clients, employees, and local communities.
As part of its commitment to fighting the effects of global climate change, Internova has partnered with Sustainable Travel International. With over 15 years of experience in developing sustainable travel practices and supporting carbon offset programs, Sustainable Travel International brings valuable expertise to Internova’s sustainability initiatives.
Earlier this year, the company introduced two new programs aimed at reducing travel emissions for Global Travel Collection’s clients. The Climate Action 1% Program targets leisure travelers, encouraging them to offset 1% of their travel emissions. On the other hand, the Climate Positive Program is designed for corporate and event customers, allowing them to offset their entire travel emissions. Furthermore, Internova is on its way to becoming carbon neutral with its employee travel by the end of 2023.
In related news, Luxury Travel Advisor has documented the ongoing discussion around the intersection of luxury and sustainability in the travel industry. It explores the challenges and opportunities in creating sustainable luxury travel experiences and highlights the efforts of companies like Internova in pushing for sustainability as a priority.
Additionally, Fora, a boutique luxury travel agency, recently launched Fora X, focusing on curating sustainable and exclusive travel experiences for discerning travelers. This demonstrates the growing demand for sustainable luxury experiences and the increasing efforts within the industry to meet this demand.
Furthermore, Virtuoso, a leading luxury travel network, recently honored Avenue Two Travel with a sustainability award. This recognition highlights the industry’s ongoing commitment to promoting sustainable practices and rewarding companies that prioritize sustainability.
Lastly, Internova Travel Group has made a significant commitment to sustainability by pledging to become carbon neutral by the end of 2023. This demonstrates the company’s dedication to mitigating its environmental impact and embracing sustainable business practices.
In conclusion, Internova Travel Group’s launch of Internova Green Circle signifies its commitment to sustainability in the travel industry. Through this initiative, Internova aims to foster collaboration and responsibility among its stakeholders to reduce the strain on the planet’s resources and contribute positively to local communities. With its extensive network and partnerships, Internova has the potential to drive meaningful change and create a more sustainable future for the industry.
