Jessica Alba, Quinta Brunson, Dwyane Wade, Steven Yeun, Lupita Nyong’o, and many other prominent figures in Hollywood are set to be speakers and attendees at the Creative Artists Agency’s Amplify Summit 2023. This invitation-only event will take place on June 26 in Ojai, Calif., and aims to bring together leading artists, thought-leaders, and executives of color from the entertainment, sports, media, brands, and technology industries.
The Amplify Summit provides a platform for invitees to explore business opportunities, social justice initiatives, and potential collaborations that can drive transformational change in leadership and popular culture. The event’s organizers believe that now, more than ever, the expertise and influence of the CAA Amplify network are vital for sparking change across industries.
Natalie Tran, a lead organizer of the summit, emphasized CAA’s role as conveners and connectors, bringing decision-makers together to create business opportunities for underrepresented communities. Tran stated, “The collective expertise and influence of the CAA Amplify network are essential to drive stronger collaborations in storytelling and partnerships that will help spark change across our industries.”
The attendees of the Amplify Summit 2023 come from diverse backgrounds, straddling multiple industries and titles. Many of them have notable award nominations and wins, further highlighting their achievements. Alongside the aforementioned speakers, notable attendees include Xolo Maridueña, Thuso Mbedu, Yara Shahidi, Jillian Mercado, Ava DuVernay, Blitz Bazawule, Quinta Brunson, Sierra Teller Ornelas, Chloe and Halle Bailey, Becky G., Roy Wood Jr., Ego Nwodim, Chris Paul, Anand Giridharadas, Tabitha Brown, Alba and Carla Vernón from The Honest Company, Alexis McGill Johnson, Darren Walker from the Ford Foundation, and Mustafa Suleyman from Inflection AI, among others.
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Frito-Lay North America, TPG, and Wells Fargo will be sponsoring the CAA Amplify Summit 2023. These sponsors recognize the importance of supporting initiatives that promote diversity and inclusion in the entertainment industry.
The Amplify Summit is just one of several initiatives from CAA Amplify. The CAA Amplify Town Hall, for example, organizes special livestreamed events that address urgent social issues. The first town hall took place in June 2020 and attracted over 11,000 artists and cross-industry leaders who discussed systemic racism and actions to combat it. Additionally, CAA’s Full Story Initiative partnered with UCLA’s Center for Scholars & Storytellers (CSS) to study the business impact of Authentically Inclusive Representation (AIR) in film. The study found that films with higher AIR scores perform better at the box office and receive more positive reviews.
CAA Amplify has also collaborated with Parrot Analytics to examine the demand for TV shows featuring diverse on-screen talent. In partnership with shift7, they explored the correlation between female-led films and box office success, as well as the implications of films that pass the Bechdel Test. In 2017, CAA introduced the Motion Picture Cast Diversity Index, which examined the factors influencing diverse casting, diverse audiences, and box office success.
Overall, the CAA Amplify Summit 2023 is an exciting gathering of influential figures in entertainment, sports, media, brands, and technology. By fostering collaborations, promoting social justice, and exploring business opportunities, this summit aims to drive meaningful change in leadership and popular culture.
