Lacoste, the renowned clothing brand, is embarking on a groundbreaking journey at the intersection of high-end fashion and Web3 technology. With its 11,212 strong ‘Genesis Pass’ NFT collection, Lacoste is undergoing a transformation to become a central part of the new ‘UNDW3’ ecosystem. This initiative, which commences on June 29, offers holders of the Genesis Pass NFTs access to a UNDW3 dashboard, where they can engage with a variety of Lacoste-themed activities, quests, games, and challenges.
Known as ‘The Mission,’ this interactive experience allows participants to earn points for their brand engagement, which contribute to a real-time leaderboard. The individuals at the top of the leaderboard will be rewarded for their dedication and participation, further solidifying their status as valued ambassadors for the Lacoste brand.
One of the exciting features of Lacoste’s UNDW3 initiative is the utilization of Dynamic NFTs. These NFTs evolve and upgrade as their holders climb the leaderboard, displaying their points tally for all to see. This dynamic aspect enhances the overall experience for NFT holders, providing a visual representation of their progress and achievements within the Lacoste ecosystem.
In addition to the leaderboard, UNDW3 NFT holders unlock a multitude of benefits. These include access to ‘The Mission’ and the ability to earn rewards, participation in the UNDW3 Factory to contribute to co-creation, exclusive access to the Lacoste UNDW3 wardrobe, participation in an exclusive tennis experience, attendance at UNDW3 community events, the ability to vote in community decisions, access to waterverse experiences, exclusive advantages on collaborations, and the potential to join the top-level Club Lacoste (to be introduced in the future).
To ensure active participation and engagement, Lacoste has developed various games, challenges, quests, and activities that offer points as rewards. These engaging experiences primarily take place on the project Discord platform, establishing a direct link between participants and their NFTs.
Lacoste has already initiated the points system by awarding points to existing NFT holders, which can be claimed through the UNDW3 dashboard. These points are designed to reward loyal community members, with their value directly tied to the duration of NFT holding and the number of NFTs owned. Additionally, participants will have the opportunity to enter weekly raffles that offer NFTs, brand merchandise, and points as prizes.
Lacoste’s Brand Engagement Mission, also known as Season 1, will run from June 28 to December 23. During this period, collectors will have the chance to engage in co-creation and co-construction activities with the brand. At the end of the event, the top 200 participants will receive spectacular prizes, with the highest achievers earning exclusive opportunities. These prizes include a VIP, all-expenses-paid trip to Paris for two, including a tour of the Lacoste facilities and factory for the first-place winner. The second-place winner will have the unique chance to design their own Lacoste piece, while the third-place winner will become part of an UNDW3 campaign. Fourth to tenth place winners will enjoy a personalized shopping experience, and those from the eleventh to two hundredth place will receive Lacoste vouchers for its digital stores.
Lacoste’s venture into Web3 and the UNDW3 ecosystem positions the brand as a pioneer in embracing modernity. By incorporating NFTs and dynamic elements into their engagement strategies, Lacoste is setting a new standard for brand interaction and community involvement. So, for those who own Lacoste NFTs, it’s time to prepare for an immersive and rewarding experience by embracing the opportunities offered by UNDW3 and unleashing your inner crocodile.
To access the UNDW3 dashboard and start your Lacoste Brand Engagement Mission, visit https://nftplazas.com/lacoste-brand-engagement-nfts/.
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(*Please note that any investment or financial opinions expressed by NFT Plazas are based on personal research and experience and should be treated as educational material only. It is essential to conduct thorough research before making any investment decisions.)
