LeBron James and Maverick Carter’s production company, The SpringHill Company, is expanding its team with the appointment of Geraldine Pamphile as executive vice president, international. The company aims to capitalize on opportunities to bring its storytelling and intellectual property to global audiences.
Pamphile joins The SpringHill Company from blockchain start-up Lamina1, where she served as chief business officer. Prior to that, she held leadership positions at the NBA and Trace, a French media group focused on urban culture and music.
During her time at the NBA, Pamphile led international business development and played a key role in driving revenue for the league in the Asia Pacific region. She then relocated to the New York headquarters, where she continued to contribute to the league’s global content and media distribution strategies.
Expressing her excitement about joining The SpringHill Company, Pamphile said, “I have followed the company closely for the past few years, and I’m deeply inspired by what this talented team has built.” She added that she is privileged to bring her experience and network to contribute to the company’s growth and expansion into global territories.
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Devin Johnson, president of The SpringHill Company, also expressed his confidence in Pamphile’s abilities, stating, “With over 20 years of experience driving value at the intersection of media, technology, sports, and entertainment, I know Geraldine will be a valuable addition to the TSHC team as she oversees our international strategy.” He emphasized the company’s commitment to expanding its global footprint and extending its mission of empowerment worldwide.
Pamphile holds an MBA from the University of Hong Kong in collaboration with Columbia and London Business School. She also has a master’s degree from the Institut Supérieur de Commerce de Paris. Additionally, she completed the Business of Entertainment, Media and Sport executive education program at Harvard Business School.
The appointment of Pamphile reflects The SpringHill Company’s ambition to broaden its reach beyond domestic markets and establish a strong presence in international markets. With her extensive experience and expertise in international business development, Pamphile is expected to play a crucial role in driving the company’s global growth strategy.
The SpringHill Company has been making waves in the entertainment industry, with its focus on creating compelling content that promotes diverse voices and narratives. By expanding into international markets, the company aims to amplify its impact and connect with audiences around the world. With Pamphile’s guidance, The SpringHill Company is poised to forge meaningful partnerships and explore new avenues for distribution and monetization of its content.
As an executive vice president, international, Pamphile will be responsible for developing and executing the company’s global strategy, identifying new market opportunities, and building relationships with key stakeholders in international territories. Her deep understanding of the media, technology, sports, and entertainment industries will enable her to navigate the complexities of global markets and drive The SpringHill Company’s success on a global scale.
With the addition of Geraldine Pamphile to its leadership team, The SpringHill Company is well-positioned to expand its influence and forge partnerships that will help it transform the entertainment landscape on a global level. As the company continues to champion diverse storytelling and empowerment initiatives, Pamphile’s international expertise will play a pivotal role in ensuring its messages reach audiences worldwide.
