Lionsgate and STX Entertainment have formed a strategic distribution partnership to release and market films and library titles across North America. The specific terms of the domestic distribution pact were not disclosed, but Lionsgate will be responsible for the marketing and releases of future STX theatrical films in the United States and Canada. Additionally, Lionsgate will distribute STX’s 75-title library across all platforms, which includes popular films such as “Bad Moms” and “Hustlers.”
The collaboration between Lionsgate and STX will commence with the joint release of Neil Burger’s thriller “The Marsh King’s Daughter” on October 6, 2023. Starring Daisy Ridley, the film is an adaptation of Karen Dionne’s bestselling novel. It follows the story of a seemingly ordinary woman who leads a double life, concealing the dark secret that her father is the infamous “Marsh King,” the man responsible for holding her and her mother captive in the wilderness for years.
In addition to film distribution, Lionsgate and STX also plan to collaborate on the development of original TV series based on STX film titles. This move aims to capitalize on the success and popularity of existing STX films by extending their storylines into the television medium. This announcement was made by STX Entertainment CEO Noah Fogelson and Lionsgate COO Brian Goldsmith.
Noah Fogelson expressed the importance of theatrical exhibition for the company, particularly for films like “The Marsh King’s Daughter” and director Neil Burger. The partnership with Lionsgate allows STX to leverage the resources and expertise of Lionsgate’s film marketing and release operations.
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As part of the distribution deal, Lionsgate will also handle the distribution of STX’s film library, which includes notable titles such as Guy Ritchie’s action-comedy “The Gentlemen” starring Matthew McConaughey, Gerard Butler’s thriller “Greenland,” Aaron Sorkin’s “Molly’s Game” starring Jessica Chastain, and “I Feel Pretty” starring Amy Schumer. This expansion of Lionsgate’s distribution portfolio further solidifies their presence in the market by adding diverse and well-received films to their catalog.
The partnership between Lionsgate and STX Entertainment is a strategic move for both companies. For STX, it provides an opportunity to enhance their distribution capabilities and reach a wider audience through Lionsgate’s established network. Lionsgate, on the other hand, benefits from the addition of high-quality films to their distribution lineup, strengthening their position as a leading distributor in North America.
By collaborating on film releases, marketing, and distribution, Lionsgate and STX Entertainment are capitalizing on their respective strengths to navigate the highly competitive film industry. With Lionsgate’s expertise in marketing and distribution and STX’s track record of producing successful films, this partnership has the potential to yield significant results for both companies.
The joint effort to develop original TV series based on STX film titles demonstrates a commitment to exploring new opportunities and extending the lifespan of successful films beyond the theatrical release. This move aligns with the industry trend of expanding popular film franchises into television series, allowing audiences to further engage with the characters and stories they love.
In conclusion, the distribution partnership between Lionsgate and STX Entertainment holds great promise for both companies. By combining their resources and expertise, they aim to maximize the potential of their film and TV properties in the North American market. This collaboration not only benefits Lionsgate and STX but also offers audiences a diverse range of compelling films and TV series to enjoy.
