Lowe’s, a reputable home improvement company, is making waves in the world of NFTs (non-fungible tokens) through a collaboration with Matthew Varnell and Stephen Thompson. Together, they have created a collection of 1,000 tangible garden flags that are embedded with mfers NFTs, a celebrated collection of artwork available under the Creative Commons CC0 license.
The CC0 license allows collectors to use mfers’ characters commercially, giving them the freedom to explore various creative endeavors with the artwork. In addition, Varnell and Thompson have established a new enterprise called ‘Total Marketing Web3’ (TM3), which aims to integrate NFT narratives with real-world merchandise.
The collaboration between Lowe’s and TM3 builds upon Lowe’s existing partnership with Evergreen. The debut project of TM3, titled ‘Evergreen Siezenals’, features garden flags that are 1 to 1.5 feet in size. These flags, labeled as ‘seizen #1/edition #1’, display the words ‘cc0 summer 2023’ above two mfers characters and are priced at $39.98 each. Each tangible product serves as a gateway to owning an mfers NFT.
The mfers NFTs were initially launched in 2021 by an anonymous artist known as Sartoshi. The assets gained popularity for their eccentric hand-drawn characters, which were inspired by the meme “Are ya winning, son?” Despite not having any initially defined practical use or long-term plans, the meme NFTs developed a loyal collector community and began selling for prices exceeding $1,000 per piece. This was quite a remarkable increase from their initial minting cost of around $320 (0.069 ETH). As a result, the project has generated nearly $125 million in sales on OpenSea, a popular NFT marketplace.
The idea of incorporating Lowe’s mfers NFTs into physical flags originated from the growing interest of traditional industries in the Web3 realm, particularly in appealing to younger demographics. TM3 aims to expand its portfolio by partnering with other CC0 NFT projects, allowing them to create various seasonal items. This innovative approach aims to bridge the gap between traditional marketing models and blockchain technology, facilitating a stronger connection between retailers, manufacturers, and consumers.
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In conclusion, Lowe’s partnership with TM3 and the integration of mfers NFTs into tangible garden flags demonstrate the growing interest in NFTs from established companies. This collaboration not only provides collectors with an opportunity to own unique digital artwork, but it also opens up new possibilities for bridging the gap between digital and physical experiences with blockchain technology.
