Lucid Air, the popular electric sedan, is now available at its lowest price ever. In an effort to boost sales, Lucid has introduced a new entry-level option for the Air range, with a starting price of $77,400 before destination charges. This is a significant reduction from the previously announced starting price of $87,400 for the Air Pure RWD.
Despite receiving positive reviews, the Lucid Air has struggled to gain traction in the market. The company is projected to deliver only about 10,000 units in 2023. However, with the new lower price, Lucid hopes to attract more buyers and increase sales.
For an additional $5,000, buyers can opt for the Air Pure AWD, which comes with all-wheel drive. In comparison, the Tesla Model S, which only offers all-wheel drive, starts at $74,990 before destination charges.
The Air Pure RWD, despite being an entry-level option, offers an impressive range estimate of 410 miles, placing it among the highest range electric vehicles on the market. Lucid claims that using a DC fast charger, owners can add 150 miles of range in just 12 minutes. This makes it a practical choice for those looking for a long-range electric vehicle.
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Powered by a single motor, the Air Pure RWD produces 430 horsepower, allowing for 0-60 mph acceleration in just 4.5 seconds. Additionally, the vehicle comes well-equipped with features such as a 34-inch curved display, heated seats (front and rear), a heated steering wheel, LED headlights, and Apple CarPlay. These features come as standard, providing a luxurious and technologically advanced driving experience.
In terms of safety, the Air Pure RWD comes with Lucid’s DreamDrive suite of driver-assist features. These include traffic-sign recognition, adaptive cruise control, active lane control, traffic jam assist, automatic parking (parallel and perpendicular), and a driver-attention monitor. For those seeking even more advanced driver-assist features, the DreamDrive Pro package is available, which adds 32 sensors including cameras, radar units, ultrasonic sensors, and a lidar unit.
The Air Pure RWD differs slightly from other models in the Air range. It features a lighter aluminum roof instead of the expansive glass roof found in other models. The interior is also lined with a mix of synthetic leather and fabric, as opposed to the more premium materials found in higher trim levels. Despite these differences, the Air Pure RWD still offers a comfortable and enjoyable driving experience.
Lucid hopes that the introduction of the Air Pure RWD at a more affordable price point will attract more customers and increase sales. However, the company may see a significant boost in sales with the upcoming launch of the Gravity, a mid-size SUV with third-row seats. Lucid has already stated that the Gravity will offer more range than any other electric SUV currently on the market. With the growing popularity of SUVs, Lucid aims to capture a larger market share with this new model.
In conclusion, the Lucid Air Pure RWD offers an affordable entry point into the world of luxury electric vehicles. With its impressive range, powerful performance, and advanced features, it provides a compelling option for buyers seeking a high-quality electric sedan. Lucid’s aggressive pricing strategy and the upcoming launch of the Gravity SUV suggest that the company is poised for further growth and success in the electric vehicle market.
