Max, previously known as HBO Max, has recently entered into a deal with AMC to provide subscribers with access to a selection of AMC shows for a limited time. This partnership will run from September 1st to October 31st and will allow Max subscribers to enjoy some of AMC’s more recent programming.
According to CNBC and Variety, the deal includes over 200 episodes from popular titles such as “Fear the Walking Dead,” Anne Rice’s “Interview With the Vampire,” and “Killing Eve.” Additionally, AMC plans to make even more of its shows available on Max this fall.
While AMC already has its own streaming service called AMC+, it has been facing challenges in generating revenue and competing with other streaming providers. Company chairman James Dolan expressed his concerns about the lack of success in monetizing the service in a memo to staff members during last year’s layoffs. He stated that the company had believed that cord-cutting losses would be offset by gains in streaming but that this has not been the case so far.
To distinguish the AMC programs on the Max app, they will be clearly marked and listed under a tab labeled “AMC+ Picks on Max.” Both ad-free and ad-supported Max subscribers will have access to these shows. However, it is important to note that the AMC+ titles will not feature any commercials or ads. HBO Executive Vice President (EVP), Meredith Gertler, praised the addition of the AMC+ collection, stating that it demonstrates the company’s ability to use creative strategies to enhance its content offering.
Although the other titles arriving on Max this fall have not been announced yet, CNBC reports that AMC’s biggest shows like “Mad Men” and “The Walking Dead” will not be included. It is worth mentioning that “Breaking Bad” and its spin-off series “Better Call Saul” are already licensed to Netflix and will not be part of the Max lineup either.
This collaboration between Max and AMC represents an opportunity for subscribers to enjoy a diverse range of AMC shows for a limited time. It also demonstrates Max’s commitment to expanding its content library and providing viewers with exclusive and high-quality programming.
As the streaming landscape continues to evolve with new players entering the market, content providers like AMC are exploring partnerships to reach wider audiences and remain competitive. For Max, this alliance allows them to attract viewers who are fans of AMC shows, providing them with an additional reason to subscribe to the streaming service.
In conclusion, Max’s agreement with AMC to offer a selection of their shows is a significant development in the streaming industry. It presents an opportunity for Max to expand its content offering and attract new subscribers, while also benefiting AMC by exposing its programming to a broader audience. This partnership showcases the importance of strategic collaborations in the ever-changing streaming landscape and highlights the ongoing need for providers to adapt and innovate to meet consumer demands.