Mercedes-Benz is set to introduce a more affordable version of its all-electric SUV, the G-Wagon. This new model was confirmed by CEO Ola Kallenius at the IAA Mobility 2023 in Munich. The “baby” G-Class EV will be smaller and cheaper than its counterpart, with Kallenius stating that it will be “fun to drive.”
The development of this model stems from the G-Class EQG concept, which was unveiled at IAA Mobility 2021. The German newspaper Automobilwoche has been planning a smaller all-electric G-Wagon for several years, suggesting that it could go by the name “g-Class” with a lowercase “g.” Kallenius referred to the vehicle as the “daughter or son of the big-G” in an interview with CNBC.
While specific details about the new EV are limited, it is expected to be powered by a purely electric drivetrain and feature all-wheel drive. This aligns with Kallenius’s statement about it being enjoyable to drive. As for the affordability aspect, the current starting price for a new Mercedes G-Class SUV is $140,000. Therefore, it is likely that the smaller version will come in at a lower price point to appeal to a wider market. However, it remains unclear how much the vehicle will actually cost.
It will be some time before the compact G-Wagon EV hits the market. The vehicle’s powertrain is expected to be based on the forthcoming MB.EA platform that Mercedes is currently developing. This platform is not anticipated to be integrated into vehicles until 2025, indicating that the release of the smaller G-Class EV is unlikely to occur before 2026.
In terms of pricing, if Mercedes wants to achieve mass market adoption, a slight price reduction to the $100,000 to $120,000 range may not be sufficient. As the popularity of electric vehicles grows and more automakers enter the market, competitive pricing will be crucial to attract customers.
Mercedes-Benz is taking a strategic approach to expand its electric vehicle lineup. By offering a more affordable version of the iconic G-Wagon, the company aims to cater to a wider range of customers who may have been previously deterred by the high price of luxury electric SUVs. This move aligns with the global trend toward sustainable transportation and follows in the footsteps of other automakers that are introducing more affordable electric models.
It’s worth noting that the development and production of electric vehicles require significant investments in research and development, as well as a robust charging infrastructure. As more affordable EVs enter the market, the demand for charging stations will likely increase. This presents an opportunity for governments and private companies to collaborate and invest in expanding the charging network to accommodate the growing number of electric vehicles on the road.
In conclusion, Mercedes-Benz is working on a smaller, more budget-friendly version of its all-electric G-Wagon SUV. While specific details are limited, the vehicle is expected to be compact, fun to drive, and feature all-wheel drive. Pricing remains a mystery, but it is anticipated to be lower than the current starting price of $140,000 for a new G-Class SUV. However, the vehicle is not likely to be available until at least 2026, as it will be based on the forthcoming MB.EA platform. This move by Mercedes reflects the increasing demand for affordable electric vehicles and aligns with the global shift towards sustainable transportation.
