In a recent AMA, Instagram CEO Adam Mosseri shared his ambitious goal for Threads, stating that he wants the platform to become the “de facto platform for public conversations online.” This statement comes on the one-year anniversary of Elon Musk taking over Twitter, making it a significant and bold claim.
When asked about what he thinks success would look like for Threads in one year, Mosseri revealed that the team is currently debating internally. However, he expressed that their long-term aspiration is to become the leading platform for public conversations online, focusing not only on size but also on cultural relevance. Mosseri acknowledged that Threads is currently not the largest public conversation platform, with that title held by X (formerly Twitter). Nevertheless, he remains hopeful about surpassing X, despite the head start the latter has.
With just under 100 million monthly active users, Threads has shown promising growth under Meta, the parent company of Instagram. Mosseri believes that, by focusing on enhancing the core experience every week, they can continue building momentum and eventually achieve their aspirations. The Threads team has already demonstrated their commitment to improving the platform by introducing new features like polls and GIFs, as well as a free edit feature. Mosseri emphasizes the importance of continuous progress and the potential for building a strong user base.
During the AMA, Mosseri also addressed other questions related to Threads. When asked about the possibility of introducing hashtags or tags to facilitate topic-based searches, he acknowledged their potential usefulness but mentioned that they would not significantly alter the app’s trajectory. Additionally, he highlighted the need to improve the Threads web app, while emphasizing the higher usage on iOS and Android platforms. This indicates that the company’s primary focus is on optimizing the mobile experience.
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As part of his efforts to integrate the teams working on Instagram and Threads, Mosseri seeks opportunities for collaboration between the two platforms. He believes that his unique position allows him to explore collaboration possibilities and foster closer alignment among teams. This may explain why some users have started seeing Threads recommendations on Instagram, indicating that the company is actively exploring ways to integrate the two platforms and enhance user experiences.
In conclusion, Adam Mosseri has set high ambitions for Threads, aiming to make it the premier platform for public conversations online. Although Threads currently trails behind industry leaders like X (formerly Twitter), Mosseri remains optimistic about its potential for growth and cultural relevance. With regular updates and new features, the Threads team continues to enhance the core experience for users while also exploring ways to better integrate with Instagram. Only time will tell if Threads can achieve its lofty aspirations and become the go-to platform for public conversations online.
