Meta has announced that it is launching new tools to support independent research by giving eligible researchers access to data from its social media apps Facebook and Instagram. The new Meta Content Library and Content Library API tools will share real-time information about user-generated content, including metrics like the number of times a Reel on Instagram is viewed or the amount of posts made on a Facebook page. These tools were previously available for beta testing and will exist on a controlled-access “clean room,” which prohibits the export of data. All analysis and review of the real-time content from Facebook and Instagram will be done through an API with search capabilities. Meta’s data search tools will only be available for “eligible researchers and professionals” who will need to be pre-approved and conduct their research through an application process. Once granted access to the API, Meta says there are no fees associated with access to the Content Library.
The new tools, while they may be a step in the right direction for data access, are also reminiscent of and in some ways more limited than what Meta has previously provided to researchers looking to understand how content circulates on its apps. There is also reason to approach the new tools with caution. Meta’s Open Research and Transparency team, which previously developed a researcher API and platform, faced criticism in 2021 when it was allegedly caught sending incomplete and inaccurate data to researchers. Additionally, the API access for a group of researchers at N.Y.U.’s Center for Cybersecurity was completely revoked by Meta.
In light of Meta’s history, the new Content Library and API may not appease public pressure after years of backlash over how the company regulates misinformation and harmful content. Meta has been under fire for how it moderates content related to the war in Gaza and its plans to prevent the proliferation of fake content related to the upcoming US presidential election. To add to the company’s challenges, Meta is currently facing a lawsuit filed by 41 states over how it allegedly harms younger users. Given these ongoing issues, a highly gatekept API may not be enough to convince regulators that Meta has the public’s best interests at heart.
It is important to note that while Meta is taking steps to support independent research, the company will need to address and rectify its previous missteps to gain the trust of the public and regulators. Transparency, accuracy, and accountability will be crucial as Meta continues to develop and roll out these tools. The success of these new initiatives hinges on Meta’s ability to address concerns and ensure that the data provided to researchers is comprehensive, accurate, and truly supports public interest research.
The impact of these new tools and access to social media data on independent research can be significant. Researchers will be able to leverage real-time information from Facebook and Instagram to study various phenomena, including information dissemination, content engagement, and user behavior. With the right access and controls in place, this data can contribute to a better understanding of how social media content influences public discourse, shapes opinions, and impacts society at large. However, it will be essential for Meta to ensure that the data provided is reliable and robust, allowing researchers to draw meaningful and accurate conclusions.
Moving forward, Meta will need to demonstrate a commitment to ethical data use, transparency, and integrity in their partnerships with researchers. By doing so, the company can work towards building trust and credibility within the research community and beyond. In an era where the impact of social media on society is under increasing scrutiny, Meta has an opportunity to lead by example and demonstrate its dedication to promoting responsible and impactful social media research.
