Michael B. Jordan has recently joined forces with Propel for the launch of the Propel Your City Project, a multi-city initiative aimed at bringing communities together through movement and wellness. The project will support various fitness organizations in Los Angeles, Detroit, Houston, and Atlanta, with Jordan personally helping to identify and spotlight the selected organizations. The goal is to address barriers to wellness in these communities and provide them with the resources and support they need to thrive.
Jordan’s partnership with Propel initially began through a brand sponsorship for his film Creed III. Impressed by the brand’s vision and commitment to making a positive impact, Jordan saw an opportunity to align his own goals with Propel’s. He values brands that not only focus on profits but also actively contribute to the well-being of their communities. The Propel Your City Project was a perfect fit, as it addresses the importance of health and wellness in communities, particularly within his own culture.
Through his involvement in this project, Jordan has learned that wellness is a deeply personal and individual journey. It can be overwhelming to think about making drastic changes to one’s body or overall health, leading many to do nothing at all. That’s why Propel aims to encourage people to find their passion for fitness and support them on their journey. Whether it’s working out with a friend or participating in various activities like hiking, biking, or swimming, Propel wants to make wellness accessible and enjoyable for everyone.
Part of the project involves partnering with fitness organizations that are already doing great work in their respective cities. For example, WalkGood L.A., a young entrepreneur-based company that specializes in hikes, wellness, and yoga, promotes mental health and meditation in a way that breaks down stigmas typically associated with these practices. Propel is helping WalkGood L.A. secure a physical location for consistency, as continuity is essential when it comes to achieving fitness goals.
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When it comes to Jordan’s personal wellness practices, he emphasizes the importance of meditation. He grew up with parents who valued spirituality and meditation, so he has been practicing it for a long time. Meditation helps him stay grounded and clear his mind, especially in an industry that can be filled with highs and lows, stress, and external opinions. Taking deep breaths and focusing on verbal affirmations are essential components of his meditation routine.
Regarding his fitness journey, Jordan has always been athletic and competitive. His drive to stay active and fit initially stemmed from his competitive nature as a young person. However, as he got further into his career as an actor, he realized the significance of maintaining his physical health for the roles he played. From portraying a high school football player in Friday Night Lights to boxing roles in Creed, he understood that his physical condition directly impacted his success on screen.
Throughout his career, Jordan has become an inspiration for many people, motivating them to prioritize their health and fitness. However, he admits that he has recently started considering how much emphasis he wants to place on his physique and shirtless scenes. While he recognizes the benefits it has brought to his life and career, he also wants to explore other aspects of his identity and explore roles that challenge him in different ways.
In conclusion, Michael B. Jordan’s partnership with Propel for the Propel Your City Project demonstrates his commitment to promoting wellness and addressing barriers to fitness in communities. His involvement reflects his values as a selective brand partner who seeks to make a positive impact beyond just financial gains. Furthermore, Jordan’s personal wellness practices, such as meditation, highlight the importance of mental and physical well-being in his own life. As a role model, he continues to inspire others to prioritize their health and find their own path to wellness.
