Amazon, the giant e-commerce company, has been hinting at the launch of its own NFT marketplace for quite some time now. However, despite the anticipation, the promised digital collectibles hub has yet to materialize. This has left many wondering if Amazon has put its NFT plans on hold. But recent developments suggest otherwise.
Amazon Prime, the subscription service offered by Amazon, has now partnered with the Polygon-based game called Mojo Melee. As part of this partnership, Amazon Prime subscribers are entitled to claim free tokens for the game. This move indicates that Amazon is actively exploring opportunities in the NFT space, even if its marketplace has not been launched yet.
The promotion is available immediately to Amazon Prime subscribers who create a Mojo Melee account. Once their account is created, they can claim one NFT champion named Gwyn Rockhopper and 850 units of the game’s non-tradable currency, ORE. Unlike regular player characters, these NFTs will be available to players right from the start, without any level requirements. This means that players will have full ownership and control over their digital items within the game.
According to the accompanying documentation, this promotion will last for a duration of six months, during which participants can expect monthly bonus content in the form of additional NFTs and benefits within the game. This demonstrates Amazon’s commitment to engaging with its Prime subscribers in the NFT space.
Mojo Melee, the game in question, offers a frantic strategy-based combat system that requires players to carefully calculate their every move. It follows an auto-chess style format, where players must strategize and defeat their enemies on the battlefield. The game was developed by Mystic Moose studio and is part of its wider ‘Planet Mojo’ Metaverse. The success of the game and its partnership with Amazon Prime indicate that Mystic Moose’s $5 million funding in December 2021 is paying off.
This collaboration between Amazon Prime and Mojo Melee opens up new avenues for gamers and NFT enthusiasts alike. It provides an opportunity for Amazon Prime subscribers to explore the world of NFTs and experience the benefits of owning digital collectibles. It also showcases the growing interest of established companies like Amazon in the NFT space, further legitimizing the concept and increasing its mainstream adoption.
While Amazon’s own NFT marketplace is yet to be seen, this partnership with Mojo Melee serves as a stepping stone towards that goal. It allows Amazon to provide its Prime subscribers with exclusive benefits and rewards in the form of NFTs, fostering a sense of loyalty and engagement. As the promotion continues over the next six months, Prime subscribers can look forward to more exciting NFT content and perks within the game.
In conclusion, while Amazon may not have launched its own NFT marketplace as yet, its collaboration with Mojo Melee demonstrates its active involvement in the NFT space. By offering free tokens and exclusive benefits to its Prime subscribers, Amazon is leveraging its existing customer base to explore the potential of NFTs. As the partnership evolves and the promotion continues, it will be interesting to see how Amazon further embraces NFTs and shapes the future of the digital collectibles market.
