The Monte-Carlo Société des Bains de Mer (S.B.M.) group, headed by Chairman and CEO Stéphane Valeri, has recently made an exciting announcement. They have successfully acquired the luxurious Palace des Neiges in Courchevel 1850, France. This acquisition is a key part of the strategy that Valeri initiated after taking on his current role, and it marks the beginning of a significant renovation project.
To ensure a smooth and successful acquisition, the Monte-Carlo S.B.M. group sought the expertise and support of the Vallat group. The Vallat group has extensive knowledge of the real estate market in the Northern Alps, particularly in the Courchevel Valley, where the group president, Joffray Vallat’s family has resided for many years. This collaboration will be instrumental in developing a luxury hotel project that meets the group’s high standards.
The newly acquired Palace des Neiges will continue its operations under the management of the Alp’Azur group throughout the winter season of 2023/24. However, renovations are scheduled to commence in April 2024. This planned refurbishment will elevate the property to new heights, aligning it with other prestigious luxury hotels in the Alps.
Chairman and CEO Stéphane Valeri expressed great satisfaction over the successful international hotel acquisition project. This landmark achievement is a first in the history of the Monte-Carlo S.B.M. group. Valeri also emphasized the strategic location of the Palace des Neiges, which is situated near some of the most renowned luxury hotels in the Alps. He believes that the future renovations will not only enhance the establishment but also serve as a growth opportunity for the group, with added seasonal human resources.
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In addition to the exciting news of the acquisition, the Monte-Carlo S.B.M. group is actively keeping a pulse on the latest developments and trends in the luxury travel industry. As evidence of their commitment to providing readers with valuable information, they have included a section of related articles. These articles cover updates on other notable hotels and resorts around the world, such as the Grand Hotel Kronenhof in Switzerland, La Nauve Hôtel & Jardin in Cognac, France, Grand-Hôtel du Cap-Ferrat in France, and Lefay Resort & SPA Dolomiti’s new wellness program.
The acquisition of the Palace des Neiges represents a significant milestone for the Monte-Carlo S.B.M. group. This strategic move not only expands their portfolio but also allows them to enter a new market in the French Alps. The group’s collaboration with the Vallat group ensures that the project is in capable hands, given their expertise in the region’s real estate market.
As the Palace des Neiges undergoes its renovations, the Monte-Carlo S.B.M. group anticipates a bright future for the establishment. The upgraded hotel will be positioned as a top luxury destination, attracting discerning travelers from around the world. With the addition of complementary seasonal human resources, the group is well-prepared to manage and maintain the high standards associated with luxury hospitality.
Overall, this acquisition and renovation project represent the Monte-Carlo S.B.M. group’s commitment to growth and innovation in the luxury hotel industry. By expanding their presence into the French Alps, they are poised to capture a new market of affluent travelers seeking an exceptional mountain getaway. With the collaboration and expertise of the Vallat group, the Palace des Neiges is set to become a premier luxury destination in Courchevel 1850.
