Morgan, the legendary British car manufacturer, is teaming up with Pininfarina, the renowned Italian design house, to create a new project that promises to combine old-world British charm with Italian elegance. The collaboration will involve the coachbuilding of a new car based on an existing Morgan chassis, adding a touch of exclusivity and luxury to the brand’s lineup.
Traditionally, Morgan has produced a few hundred cars per year, and this new coachbuilt special will be even more limited in quantity. Each car will be treated as an individual commission, allowing for a high level of customization and personalization. Although the exact number of build slots has not been disclosed by the company, it is clear that this project aims to create a highly bespoke and rare vehicle for discerning customers.
While specific details about the new car have not been released, reports suggest that it will be a roadster and will be produced at Morgan’s plant in Malvern, United Kingdom, as opposed to Pininfarina’s studio, which is known for handling coachbuilding projects. This decision reinforces Morgan’s commitment to retaining its British heritage and manufacturing traditions.
Morgan, which currently offers two distinct chassis for its lineup, is likely to use its CX-generation chassis for the Pininfarina-designed car. This chassis, made entirely of aluminum, supports a range of engines and transmission options, including BMW’s 2.0-liter turbo-4 and turbocharged 3.0-liter inline-6 engines, as well as manual and automatic transmissions. With a rear-wheel drive setup, the CX-generation chassis provides a solid foundation for the new coachbuilt car.
As Morgan gears up to celebrate its 115th anniversary next year, more details about the project are expected to be unveiled. This collaboration with Pininfarina marks an exciting milestone for the historic British automaker, showcasing its commitment to innovation, craftsmanship, and timeless design.
While the specific design elements of the new car remain under wraps, the partnership with Pininfarina represents a meeting of two iconic automotive traditions. Morgan’s reputation for producing classic, handcrafted vehicles will be complemented by the elegance and sophistication that are synonymous with Italian design.
It’s clear that this collaboration has the potential to capture the imagination of automotive enthusiasts and collectors alike. The blend of British heritage and Italian flair is set to produce a car that not only honors the legacies of both companies but also sets a new standard for luxury and exclusivity in the automotive world.
As the automotive industry continues to evolve, with a greater emphasis on sustainability and technological innovation, the Morgan and Pininfarina collaboration stands as a testament to the enduring appeal of traditional craftsmanship and meticulous attention to detail. By joining forces, these two storied brands are set to create a car that embodies the very best of British and Italian automotive traditions, while embracing the future with a sense of timelessness and elegance.
In the coming months, all eyes will be on Morgan and Pininfarina as they prepare to unveil their highly anticipated coachbuilt car. With its distinctive blend of British charm and Italian elegance, this new project promises to capture the hearts and minds of automotive enthusiasts around the world, further solidifying the legacies of these two iconic manufacturers.
