Disney is experiencing a phenomenon similar to the success of the popular Netflix series “Squid Game.” The recently released Korean spy series “Moving” has become the most-watched K-drama on Disney+ and Hulu in just seven days after its launch. This incredible achievement applies both domestically in the United States and internationally. “Moving” has garnered immense popularity across the Asia Pacific region, including countries such as Korea, Japan, Southeast Asia, Hong Kong, and Taiwan. Surprisingly, the show has outperformed Disney’s core franchise series like “The Mandalorian” in terms of hours streamed. Although Disney has chosen not to disclose precise viewership data, Carol Choi, Disney’s executive vice president of original content strategy in Asia Pacific, expressed her satisfaction with the global consumer response to the first 11 episodes of “Moving.”
Choi stated, “The global consumer response towards the first 11 episodes of Moving has exceeded our expectations. From the U.S. to all across APAC, it is fast becoming a breakout hit with its captivating storyline, world-class cast, and incredible post-production effects — all coming together to deliver exceptional storytelling.” This positive feedback highlights the show’s ability to captivate and engage viewers worldwide.
Adapted from a popular webtoon created by renowned Korean artist Kang Full, “Moving” boasts a star-studded cast featuring some of the biggest names in Korean film and television. Notable actors include Ryu Seungryong (“Miracle in Cell No. 7”), Han Hyojoo (“20th Century Girl”), and Zo Insung (“Smugglers”) in his highly anticipated return to the drama series format.
The storyline of “Moving” revolves around a group of South Korean spies who are tasked with protecting their super-powered children from harm and exploitation by malicious government agencies. Initially recruited for their extraordinary abilities, such as flight, instant healing, and enhanced senses, the spies vanish without a trace after being assigned increasingly questionable missions. However, when their children demonstrate similar powers and a deadly assassin begins targeting super-powered individuals, the parents must abandon their peaceful lives and embrace their former identities as “monsters.”
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The first 11 episodes of “Moving” are currently available for streaming on Disney+ and Hulu. Viewers can expect two new episodes to be released every Wednesday, with a three-part season finale set for September 20, building anticipation and excitement for fans.
Disney+ launched in South Korea in November 2021 and has been gradually increasing its local content offerings to tap into the rising global popularity of K-dramas. Some of Disney’s well-received Korean titles include the Blue Dragon Series Award-winning “Big Bet,” starring Korean screen icon Choi Minsik (“Oldboy”) as a law-breaking casino operator, “The Zone: Survival Mission,” “Soundtrack #1,” “Snowdrop,” and various others. These shows demonstrate Disney’s commitment to providing diverse and high-quality content to its viewers around the world.
The success of “Moving” highlights the growing appetite for Korean entertainment, including K-dramas, which has experienced a significant surge in popularity globally. The combination of compelling storytelling, talented cast, and impressive production value has undoubtedly contributed to the immense popularity of “Moving” on Disney’s streaming platforms. The show’s success in surpassing established franchises like “The Mandalorian” speaks volumes about the global reach and appeal of K-dramas and their ability to captivate audiences from diverse cultural backgrounds.
As Disney continues to invest in local and international content, it is likely that we will see more breakthrough hits like “Moving” that resonate with viewers worldwide. The ongoing success of K-dramas on platforms like Disney+ and Hulu demonstrates the power of storytelling to bridge cultural gaps and create a global phenomenon.
