As Netflix expands its cloud gaming service, the company also plans to diversify the types of games it offers to its subscribers. The head of external games at Netflix, Leanne Loombe, believes that the move into cloud gaming presents a significant opportunity to create game experiences that are specifically tailored for the Netflix platform on TVs.
The streaming giant’s foray into cloud gaming is still in its early stages, having followed nearly two years of releasing games exclusively on mobile. Currently, only two titles are available as part of a cloud beta test on TVs and PCs, including the critically acclaimed game, “Oxenfree.” However, as the service grows, Netflix aims to include a wider variety of games, with different offerings based on the platform. This means that there will eventually be titles on Netflix designed specifically for TV or PC play, and not necessarily suitable for smartphone gameplay. The company has not released specifics about the games yet, but it hints at the possibility of offering console-style games that do not translate well to a touchscreen interface.
Loombe emphasizes that the games offered by Netflix will vary depending on the platform and will differ creatively from the mobile games that the company is currently producing. She envisions games that are playable across mobile and TV and PC through the cloud, as well as cloud-specific games that are tailored to the TV experience.
Moreover, once there are platform-specific games on the service, Netflix plans to utilize its algorithm to ensure that players are presented with games that are compatible with their devices. This personalized approach will improve the discoverability of games, as each individual’s experience will be tailored based on their available hardware and preferences.
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According to Loombe, the company is pleased with the current level of member engagement in gaming on the platform and expects this to grow as the service scales over time. The trajectory of member participation in gaming on Netflix is something the company is very happy about, and it anticipates further growth as the service expands.
The potential growth of Netflix’s cloud gaming service and the variety of games on offer highlights the company’s commitment to not only streaming content but also enhancing the overall entertainment experience for its subscribers. With an increased focus on device-specific games and personalized recommendations, Netflix is poised to provide a unique and tailored gaming experience that complements its existing streaming offerings. As the service matures, it will be interesting to see how Netflix continues to innovate and expand its gaming offerings to better cater to the preferences and interests of its diverse subscriber base.
