Bitcoin Racing, a racing team based in the UK, has joined the Porsche Carrera Cup with the aim of promoting cryptocurrency. The team has partnered with Richardson Racing to employ Scottish-Salvadoran driver Sebastian Melrose to carry the Bitcoin Racing team’s message to a wider audience. The Bitcoin Racing team has been endorsed by El Salvador, which takes an innovative approach to cryptocurrencies as a legal tender. Furthermore, the team has taken on the task of promoting El Salvador as a nation, which is taking the lead in cryptocurrency adoption in the world.
The Porsche Carrera Cup is held annually with eight racing circuits across the UK and is broadcast live on the ITV network, which is watched by more than 2.2 million people. Bitcoin Racing hopes to use the platform to promote the use and adoption of cryptocurrency as a means of payment. The Bitcoin Racing team expressed its delight on social media about the sponsorship deal with Richardson Racing and Sebastian Melrose.
Melrose, a Netflix celebrity, gained notoriety through the Too Hot to Handle dating show. He will be driving a new 500-horsepower 911 GT3 with Bitcoin branding on the doors and on the roof top is the flag of El Salvador. The 25-year old Melrose was excited about being part of the team and to promote the new technology of cryptocurrency.
“Bitcoin Racing is proud to announce that we’ll be driving bitcoin adoption in the Porsche Carrera Cup GB, and we’re doing it with the help of our Salvadoran driver and Netflix star, Seb Melrose … As a team, we believe in the power of bitcoin, and we’re using the Porsche championship to promote its adoption,” the team stated on social media.
The co-authorized vehicles will run throughout the season with the technical support and maintenance of Richardson Racing. Melrose’s first competitive race was last weekend at the Donington Park Racing Circuit.
The partnership between the racing team and cryptocurrency is significant because it will give a broader audience the opportunity to learn more about cryptocurrency. Richardson Racing hopes that the co-authorized vehicles will inspire local businesses and entrepreneurs to adopt cryptocurrency as a means of payment. Thus, the partnership seeks to educate and promote cryptocurrency both locally and globally. This partnership comes at a time when cryptocurrency is gaining more credibility, and its adoption is increasing, especially in countries like El Salvador.
El Salvador became the first country in the world to adopt Bitcoin as legal tender in September 2021. It has facilitated the use of cryptocurrency through the installation of more than 200 Bitcoin ATMs across the country. The government provides citizens with access to digital wallets, and it also accepts tax payments in Bitcoin.
Auto racing sports have been an integral part of sponsorships and promotions for decades. In the US, the car racing company NASCAR signed a deal with a cryptocurrency platform in 2021. Bitcoin Racing hopes to create awareness of cryptocurrency and its potential by leveraging the popularity of auto racing.
Bitcoin Racing believes that the Porsche Carrera Cup provides an ideal platform to educate people, especially those who are not familiar with or do not understand cryptocurrency. Bitcoin Racing hopes to capitalize on the potential of the Porsche Carrera Cup’s audience and use it to spread the message about the awesome things happening in cryptocurrency.
Finally, the team is proud to be promoting El Salvador, which is leading the world in cryptocurrency adoption. By sponsoring the Bitcoin Porsche driven by Sebastian Melrose, Bitcoin Racing has set a mission to accelerate cryptocurrency adoption. By using a new breed of sponsorships, Bitcoin Racing hopes to take cryptocurrency to places where it has not previously been explored. The partnership hopes to make a significant impact in the racing world and beyond.
