Niels van Roij Design, a renowned Dutch car customizer and coachbuilder, has recently announced plans for a one-off restomod project of the original Audi TT Roadster. This ambitious undertaking aims to pay homage to the original TTS Roadster concept of 1995 and celebrate the 25-year production run of the iconic TT. Despite the original Audi TT being an icon with its Bauhaus-inspired design, Niels van Roij Design has taken on the challenge of enhancing its aesthetics through subtle yet sophisticated modifications.
Company founder and lead designer Niels van Roij expressed his vision for the restomod, emphasizing the goal of elevating the sophistication of the original TT Roadster and bringing it closer in design to the revered concept car. This endeavor will involve meticulous attention to detail, with subtle tweaks planned for the front and rear fascias, side windows, rear deck, trunk lid, side mirrors, and wheels.
The inspiration for this project stems from a deep appreciation for the original TT Roadster, and the commission was made by Jos Baijens, a Dutch designer renowned for his eyewear collection. As a devoted fan of the TT, Baijens has owned multiple examples of this beloved vehicle, making this project a deeply personal and meaningful undertaking for him.
This restomod project comes at a pivotal time for the Audi TT, as the automaker recently confirmed the end of its production run in its current form after the 2023 model year. In response to the impending conclusion of the TT’s legacy, Audi has introduced a series of final edition models, including a TT Roadster Final Edition exclusively available in the U.S. The news of the TT’s demise was originally announced in 2019, and while a replacement is on the horizon, it will likely take the form of an electric vehicle and may not necessarily occupy the same segment as previous generations. Additionally, there’s speculation that the new model might not even carry the TT name, which has historical ties to the Isle of Man TT race and the motorcycle brands NSU and DKW, both of which were later folded into Audi.
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The decision to retire the TT in its current form signifies a transition for Audi as the brand navigates the future of its vehicle lineup and embraces alternative powertrains in line with the evolving automotive landscape. As the automotive industry continues to pivot towards electric and sustainable technologies, the introduction of an electric successor to the TT reflects Audi’s commitment to innovation and progress.
With the original TT’s storied legacy and future developments in mind, the restomod project by Niels van Roij Design takes on added significance. By meticulously enhancing the design of the original TT Roadster, this project not only celebrates the timeless appeal of the TT but also serves as a fitting tribute to the end of an era for this beloved automotive icon. The restomod project presents a unique opportunity to bridge the past and future of the TT, honoring its heritage while also hinting at the possibilities that lie ahead for this celebrated model.
