Nobu Hospitality, a global luxury lifestyle brand, is in the process of expanding its presence worldwide with the opening and development of 38 hotels. In an effort to strengthen its relationship with the trade, Nobu Hotels has made the decision to transition its hotels onto its Master Chain Code “NB.”
One of the hotels that has recently made this transition is Nobu Hotel Miami Beach, which has ended its long-term affiliation with The Leading Hotels of the World and will now operate under the Nobu Hotels’ Master Chain Code. Since its opening in 2016, this beachfront hotel has been committed to providing guests with a memorable experience through heartfelt service and world-class cuisine.
Rachael Palumbo, the group’s VP of global hotel brand marketing, expressed her enthusiasm about this transition, stating, “Nobu Hotels has experienced exponential growth in recent years, continually adding hotels to our master chain code, ‘NB.’ Given the rising trend in both business and leisure travel, it is the perfect moment to enhance our presence and visibility on the GDS (Global Distribution System).”
The addition of Miami Beach brings the total number of hotels operating under the chain code to 10, including Atlanta, Barcelona, London Portman Square, London Shoreditch, Miami, Palo Alto, Santorini, Warsaw, Sevilla, and San Sebastian. As the group continues its global expansion, with upcoming hotel openings in Atlantic City, Toronto, Lisbon, Madrid, and Rome, it is expected that an increasing number of properties will join the chain code, further increasing Nobu Hotel’s presence both on GDS and within the travel trade.
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In addition to the transition of Miami Beach to the Master Chain Code, Nobu Hospitality has also been making waves with the recent opening of hotels in Sevilla and San Sebastian. These new additions to the brand’s portfolio further demonstrate Nobu’s commitment to expanding its global presence and offering unique luxury experiences to its guests.
The transition to the Master Chain Code “NB” is an important step for Nobu Hotels as it continues to solidify its position in the global hospitality industry. This move not only enhances the visibility of the brand within the travel trade but also reflects its dedication to providing seamless and convenient booking experiences for travel professionals and guests alike.
As Nobu Hospitality looks to the future, its growing presence on the GDS and within the travel trade is set to further strengthen the brand’s position as a leading luxury lifestyle and hospitality company. With an expanding portfolio of upscale hotels and resorts, Nobu Hotels is poised to continue delivering exceptional experiences to guests worldwide.
As the brand’s global expansion continues, Nobu Hotels remains committed to its core values of heartfelt service and world-class cuisine, ensuring that each property within its portfolio offers an unparalleled experience for discerning travelers. With an exciting lineup of new hotels set to open in key destinations around the world, Nobu Hospitality is well positioned for continued success and growth in the luxury hospitality sector.
In conclusion, as Nobu Hospitality moves forward with its global expansion, the transition of its hotels onto the Master Chain Code “NB” represents a significant milestone for the brand. With an increasing number of properties joining the code and a growing presence on the GDS, Nobu Hotels is well positioned to continue its upward trajectory in the luxury hospitality industry.
