Dbrand is a company that has built a reputation for its consistency and irreverent branding. While some may love it and others may hate it, it’s hard to deny that the company has a distinct identity. Known primarily for its range of skins and cases for consumer tech gadgets, Dbrand is now venturing into the world of mechanical keyboard keycaps, and they’re just as on-brand as you would expect.
The company’s latest offering includes two novelty keycaps: The Pyramid, a pointy escape key that jests about stabbing whoever presses it, and The Enter, a replacement enter key that simply reads “fuck off.” Dbrand doesn’t shy away from infusing its signature bold and edgy style into its products, and the keyboard keycaps are no exception. It’s all in good fun, and their unique approach is sure to appeal to a certain demographic of consumers who appreciate this kind of humor.
The Pyramid keycap is a clever play on the traditional escape key, with the company jokingly claiming that it had to soften the tip a little bit to appease lawyers, but rest assured that you’re never more than a firm key press away from drawing blood. On the other hand, The Enter key is a blunt and unapologetic statement, and its straightforward message is a nod to Dbrand’s unapologetic approach to its branding.
Unlike full keycap sets that are designed to replace all the keys on a keyboard, these novelty keycaps are designed to just replace a couple of keys, allowing users to add some personality and flair to their setups without committing to a full overhaul. Dbrand notes that these keycaps are designed to pair with any GMK set, ensuring compatibility with a wide range of keycaps that use the common Cherry profile. This versatility is a valuable selling point for those who want to mix and match keycaps to achieve a unique look.
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Both keycaps are made entirely of metal and are available in three eye-catching colors: black, bare metal (aka silver), and neochrome. The Pyramid keycap is particularly noteworthy for its cutouts, which are designed to let the keyboard’s RGB lighting shine through. It features holes on both its upper and lower sides to accommodate north- and south-facing switch orientations, allowing for seamless integration with a variety of keyboards.
Interestingly, Dbrand has opted to distribute these keycaps through the keyboard specialist retailer NovelKeys, as opposed to selling them directly, which is the company’s usual approach for most of its products. The Pyramid and The Enter are available now, priced at $60 and $40, respectively. By partnering with a reputable retailer in the keyboard enthusiast community, Dbrand is reaching a targeted audience that is already primed to appreciate these unique keycaps.
It’s worth noting that The Verge recently collaborated with Dbrand on a series of skins and cases. This disclosure highlights the close relationship between Dbrand and media outlets, indicating that the company is actively engaged in strategic partnerships to expand its reach and visibility within the industry.
In conclusion, Dbrand’s foray into mechanical keyboard keycaps is a testament to the company’s unwavering commitment to bold and creative products. The Pyramid and The Enter keycaps are not only distinctive in their design but also demonstrate Dbrand’s ability to inject a sense of humor and irreverence into its offerings. By leveraging its strong brand identity and collaborating with key industry players, Dbrand is positioning itself as a formidable player in the competitive market of tech accessories. With its latest release, Dbrand is inviting users to embrace individuality and make a statement with their keyboards, one keycap at a time.
